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Articles (413)

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1-10 of 413 results for message appeal

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Select article: What Makes You Palpitate With Excitement? The Differentiation Effect and Mechanism of Message Appeal in Tourism Short Videos

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Research article

First published 2025-4

What Makes You Palpitate With Excitement? The Differentiation Effect and Mechanism of Message Appeal in Tourism Short Videos

Yu-Ting Tang, Wen-Qi Ruan, Shu-Ning Zhang [...]

Journal of Travel Research

Select article: The Interplay of Travelers’ Psychological Distance,Language Abstraction,and Message Appeal Type in Social Media Advertising

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Research article

First published 2020-11

The Interplay of Travelers’ Psychological Distance,Language Abstraction,and Message Appeal Type in Social Media Advertising

Saerom Wang, Xinran Lehto

Journal of Travel Research

Select article: Exploring tourism marketing message authenticity and destination trust: The role of benefit appeal,framing strategy,and tourist attributes

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Research article

First published 2025

Exploring tourism marketing message authenticity and destination trust: The role of benefit appeal,framing strategy,and tourist attributes

Catherine Cheung, Hanqun Song

Journal of Vacation Marketing

Select article: Heart or Mind? The Impact of Power Distance Belief on the Persuasiveness of Cognitive Versus Affective Appeals in Education Marketing Messages

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Research article

First published 2022-2

Heart or Mind? The Impact of Power Distance Belief on the Persuasiveness of Cognitive Versus Affective Appeals in Education Marketing Messages

Lingjiang Lora Tu, JaeHwan Kwon, Huachao Gao

Journal of Marketing Research

Select article: Fear-Appeal Messages: Message Processing and Affective Attitudes

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Research article

First published 2017-10

Fear-Appeal Messages: Message Processing and Affective Attitudes

Nancy Rhodes

Communication Research

Select article: A Cross-National Study of Fear Appeal Messages in YouTube Trending Videos About COVID-19

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Research article

First published 2025-8

A Cross-National Study of Fear Appeal Messages in YouTube Trending Videos About COVID-19

Yee Man Margaret Ng

American Behavioral Scientist

Select article: Persuasive Appeals Predict Credibility Judgments of Phishing Messages

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Research article

First published 2020-05

Persuasive Appeals Predict Credibility Judgments of Phishing Messages

Maxim Baryshevtsev, Joseph McGlynn

Cyberpsychology,Behavior,and Social Networking

Select article: Humor or Fear: Which Tourism Warning Message Appeals are More Persuasive

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Research article

First published 2025

Humor or Fear: Which Tourism Warning Message Appeals are More Persuasive

Feifei Lai, Chaowu Xie, Yanying Chen [...]

Journal of Travel Research

Select article: Promoting Volunteerism: An Empirical Examination of the Appeal of Persuasive Messages

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Research article

First published 1994-9

Promoting Volunteerism: An Empirical Examination of the Appeal of Persuasive Messages

E. Gil Claiy, Mark Snyder, John T. Copeland [...]

Nonprofit and Voluntary Sector Quarterly

Select article: The Effects of Type of Pronouns and Hope Appeals in Supportive Messages About COVID-19

Open access

Research article

First published 2021-10

The Effects of Type of Pronouns and Hope Appeals in Supportive Messages About COVID-19

Xi Tian, Youllee Kim, Denise Haunani Solomon

Journal of Language and Social Psychology

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