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Articles (4935)

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1-10 of 4935 results for media measurement

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Select article: Measuring Media Reputation

Retricted access

Research article

First published 2016-12

Measuring Media Reputation

Xiaoqun Zhang

Journalism & Mass Communication Quarterly

Select article: Measuring Youth Media Exposure

Retricted access

Research article

First published 2015-12

Measuring Youth Media Exposure

Michael Rich, David S. Bickham, Lydia A. Shrier

American Behavioral Scientist

Select article: Estimating the Weights of Media Tonalities in the Measurement of Media Coverage of Corporations

Retricted access

Research article

First published 2018-10

Estimating the Weights of Media Tonalities in the Measurement of Media Coverage of Corporations

Xiaoqun Zhang

Communication Research

Select article: Comparing the Five Measures of Media Reputation Attributes in Local and National Newspapers

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Research article

First published 2023-4

Comparing the Five Measures of Media Reputation Attributes in Local and National Newspapers

Xiaoqun Zhang, Louisa Ha

International Journal of Business Communication

Select article: Measuring Organizational Legitimacy in Social Media: Assessing Citizens’ Judgments With Sentiment Analysis

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Research article

First published 2018-1

Measuring Organizational Legitimacy in Social Media: Assessing Citizens’ Judgments With Sentiment Analysis

Michael Etter, Elanor Colleoni, Laura Illia [...]

Business & Society

Select article: Applying the Consumer Brand Engagement in Social Media Scale to Professional Sport: A Psychological Approach to Measuring Social Media Engagement

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Research article

First published 2024-9

Applying the Consumer Brand Engagement in Social Media Scale to Professional Sport: A Psychological Approach to Measuring Social Media Engagement

Rebecca M. Achen, Ashley Stadler Blank

Sport Marketing Quarterly

Select article: Revising a measure of anti-oppressive social media literacy through the use of cognitive interviewing

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Research article

First published 2026

Revising a measure of anti-oppressive social media literacy through the use of cognitive interviewing

Sarah LF Burnham, Miriam R Arbeit

New Media & Society

Select article: Tools and measures for diversity and inclusion in media industries: International best practice and informing policy change in the Irish film and television sector

Open access

Research article

First published 2023-6

Tools and measures for diversity and inclusion in media industries: International best practice and informing policy change in the Irish film and television sector

Páraic Kerrigan, Susan Liddy, Anne O’Brien

European Journal of Communication

Select article: Plurality in the Measurement of Social Media Use and Mental Health: An Exploratory Study Among Adolescents and Young Adults

Open access

Research article

First published 2021-7

Plurality in the Measurement of Social Media Use and Mental Health: An Exploratory Study Among Adolescents and Young Adults

Diamantis Petropoulos Petalas, Elly A. Konijn, Benjamin K. Johnson [...]

Social Media + Society

Select article: Methods of measuring media concentration

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Research article

First published 1997-10

Methods of measuring media concentration

Petros Josifides

Media,Culture & Society

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