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Select article: Television's Power Relations in the Transition to Digital

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Research article

First published 2008-05

Television's Power Relations in the Transition to Digital

Brett Christophers

Television & New Media

Select article: Parle Products: The Journey of Budget Brand Toward Premiumization

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Case report

First published 2021-1

Parle Products: The Journey of Budget Brand Toward Premiumization

A. Shivakanth Shetty, Kerena Anand, Raghavendra A. N.

Business Perspectives and Research

Select article: Ethical tourism: An opportunity for competitive advantage?

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Research article

First published 2002-04

Ethical tourism: An opportunity for competitive advantage?

Clare Weeden

Journal of Vacation Marketing

Select article: What’s in a Name (Image,and Likeness)?

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Research article

First published 2025

What’s in a Name (Image,and Likeness)?

Simon Medcalfe, Justin Ehrlich

American Behavioral Scientist

Select article: Riding the Waves: Revealing the Impact of Intrayear Category Demand Cycles on Advertising and Pricing Effectiveness

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Research article

First published 2017-4

Riding the Waves: Revealing the Impact of Intrayear Category Demand Cycles on Advertising and Pricing Effectiveness

Maarten J. Gijsenberg

Journal of Marketing Research

Select article: Strategic Shift at Titan Watches: Will it work?

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Research article

First published 2022

Strategic Shift at Titan Watches: Will it work?

Rohit Kumar, Deeksha Gupta

Vision: The Journal of Business Perspective

Select article: Between mediatisation and politicisation: The changing role and position of Whitehall press officers in the age of political spin

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Research article

First published 2017-5

Between mediatisation and politicisation: The changing role and position of Whitehall press officers in the age of political spin

Ruth Garland

Public Relations Inquiry

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