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Articles (128)

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1-10 of 128 results for mass market level

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Select article: The Effectiveness of Customized Promotions in Online and Offline Stores

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Research article

First published 2009-4

The Effectiveness of Customized Promotions in Online and Offline Stores

Jie Zhang, Michel Wedel

Journal of Marketing Research

Select article: Segmenting Consumers on Their Lifestyle Characteristics

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Research article

First published 2006-7

Segmenting Consumers on Their Lifestyle Characteristics

Jayasree Krishnan, M. Sakthivel Murugan

Paradigm: A Management Research Journal

Select article: Peripheralizing Core Labour Markets?: The Case of the Canadian Meat Packing Industry

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Research article

First published 1989-06

Peripheralizing Core Labour Markets?: The Case of the Canadian Meat Packing Industry

Joel Novek

Work,Employment and Society

Select article: Differential Employment Rates in the Journalism and Mass Communication Labor Force Based on Gender,Race,and Ethnicity: Exploring the Impact of Affirmative Action

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Research article

First published 1999-12

Differential Employment Rates in the Journalism and Mass Communication Labor Force Based on Gender,Race,and Ethnicity: Exploring the Impact of Affirmative Action

Lee B. Becker, Edmund Lauf, Wilson Lowrey

Journalism & Mass Communication Quarterly

Select article: The Impact of Openness on the Market Potential of Multi-Sided Platforms: A Case Study of Mobile Payment Platforms

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Research article

First published 2015-9

The Impact of Openness on the Market Potential of Multi-Sided Platforms: A Case Study of Mobile Payment Platforms

Jan Ondrus, Avinash Gannamaneni, Kalle Lyytinen

Journal of Information Technology

Select article: State international income position,trade openness,and mass antigovernment protests

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Research article

First published 2023-12

State international income position,trade openness,and mass antigovernment protests

Tianjing Liao

International Area Studies Review

Select article: Marketing-Mix Response Across Retail Formats: The Role of Shopping Trip Types

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Research article

First published 2020-3

Marketing-Mix Response Across Retail Formats: The Role of Shopping Trip Types

Pranav Jindal, Ting Zhu, Pradeep Chintagunta [...]

Journal of Marketing

Select article: From `historic compromise' to `telecratic compromise': notes for a history of political communication in Italy between the First and Second Republic

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Research article

First published 1999-11

From `historic compromise' to `telecratic compromise': notes for a history of political communication in Italy between the First and Second Republic

Danilo Zolo

Media,Culture & Society

Select article: Unravelling ambivalence: A field-theoretical approach to moralised markets

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Research article

First published 2018-9

Unravelling ambivalence: A field-theoretical approach to moralised markets

Lisa Suckert

Current Sociology

Select article: Labour markets and wages in Australia in 2012

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Research article

First published 2013-6

Labour markets and wages in Australia in 2012

Therese Jefferson, Alison Preston

Journal of Industrial Relations

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