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Research article

First published 2026-2

The Different Effects of Mass-Media Marketing and Personal Sales Budgets Across the Life Cycle of B2B High-Tech Start-Ups

Arnd Vomberg, Maximilian Friess, Sascha Alavi [...]

Journal of Marketing Research

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Review article

First published 1995-7

Rapid Method for Spacecraft Sizing

C Cuerno-Rejado, J López-Díez, A Sanz-Andrés

Proceedings of the Institution of Mechanical Engineers,Part G: Journal of Aerospace Engineering

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Research article

First published 1979-6

Time Budgets,Level of Involvement and Use of the Mass Media

James E. Grunig

Journalism & Mass Communication Quarterly

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Other

First published 1979-03

Contemporary Approaches to Public Budgeting,edited by Fred A. Kramer. Cambridge,Mass.: Winthrop Publishers,1979. Pp. 239. Paper

The American Review of Public Administration

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Research article

First published 2008-06

Déjà Vu All Over Again

Daniel W. Williams, Mordecai Lee

The American Review of Public Administration

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Research article

First published 2007-9

Web User Opinions as an Information Source. What Impact on Cinema Attendances?

Bertrand Belvaux, Séverine Marteaux

Recherche et Applications en Marketing (English Edition)

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Other

First published 2006-6

The Need for More Business Education in Mass Communication Schools

Chris Roush

Journalism & Mass Communication Educator

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Research article

First published 2013-3

Making Ends (and Bytes) Meet

Moses Shumow, Michael Scott Sheerin

Journalism & Mass Communication Educator

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Research article

First published 2011-10

Magnetic Balance for Teaching Metrology Concepts in Electrical Engineering

Gregor Geršak, Drago Tacar

International Journal of Electrical Engineering & Education

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Research article

First published 2017-12

A Meta-Analysis of Marketing Communication Carryover Effects

Christine Köhler, Murali K. Mantrala, Sönke Albers [...]

Journal of Marketing Research

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