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Open access

Research article

First published 2024-12

Stakeholder perspectives on fairness in the marketplace: Empirical evidence from the Kenyan alcohol market

Virginia Nyambura Mwangi, Hayley Louise Cocker, Maria G Piacentini

Marketing Theory

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Research article

First published 2021-3

Branding a Professional Sport Team that Reenters the Same Marketplace: Stakeholders' Perspectives

François Rodrigue, Gashaw Abeza, Benoit Séguin [...]

Sport Marketing Quarterly

Retricted access

Research article

First published 2020-3

Creating Boundary-Breaking,Marketing-Relevant Consumer Research

Deborah J. MacInnis, Vicki G. Morwitz, Simona Botti [...]

Journal of Marketing

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Research article

First published 2017-03

How Understanding Disruptions in the Mobile Wireless Computing Market Can Help Us Anticipate and Create a Healthier Smallsat Market

Maureen K. Rhemann

New Space

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Research article

First published 2016-9

The Stigma Turbine: A Theoretical Framework for Conceptualizing and Contextualizing Marketplace Stigma

Ann M. Mirabito, Cele C. Otnes, Elizabeth Crosby [...]

Journal of Public Policy & Marketing

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Research article

First published 2018-9

Shake Your Stakeholder: Firms Leading Engagement to Cocreate Sustainable Value

Adam J. Sulkowski, Melissa Edwards, R. Edward Freeman

Organization & Environment

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Research article

First published 2010-4

Principle-Based Stakeholder Marketing: Insights from Private Triple-Bottom-Line Firms

Jenny Mish, Debra L. Scammon

Journal of Public Policy & Marketing

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Research article

First published 2022-9

Stakeholders as Value Creators: The Role of Multi-Level Networks in Employee Wellness Programs

Cecilia Ruvalcaba, Duygu Akdevelioglu, Jonathan Schroeder

Journal of Macromarketing

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Research article

First published 2025-4

Creating Equity by Design: A Conceptual Framework for Marketplace Inclusion

Lama Lteif, Helen van der Sluis, Lauren G. Block [...]

Journal of Public Policy & Marketing

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Research article

First published 1986-1

The Politics of Marketing: Analyzing the Parallel Political Marketplace

Michael D. Hutt, Michael P. Mokwa, Stanley J. Shapiro

Journal of Marketing

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