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Articles (185)

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1-10 of 185 results for marketing-strategy course

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Select article: Confronting Marketing Management Reality: A Design and Instructional Strategy for an Intermediate Course

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Research article

First published 1987-12

Confronting Marketing Management Reality: A Design and Instructional Strategy for an Intermediate Course

Jeffrey S. Conant, Michael P. Mokwa

Journal of Marketing Education

Select article: Confronting Marketing Management Reality: A Design and Instructional Strategy for an Intermediate Course

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Research article

First published 1984-10

Confronting Marketing Management Reality: A Design and Instructional Strategy for an Intermediate Course

Jeffrey S. Conant, Michael P. Mokwa

Journal of Management Education

Select article: Strengthening the Relevance of the Marketing Strategy Course by Using a Career Planning Exercise

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Research article

First published 1991-12

Strengthening the Relevance of the Marketing Strategy Course by Using a Career Planning Exercise

Paula J. Haynes, Marilyn M. Helms

Journal of Marketing Education

Select article: Book Review: For a First Course …: Cases in Marketing Strategy

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Book review

First published 1965-1

Book Review: For a First Course …: Cases in Marketing Strategy

Raymond F. Barker

Journal of Marketing

Select article: Planning and Developing an Effective Teaching Strategy for Adult Marketing Education in Academic Courses,Continuing Education or Management Development Programs

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Research article

First published 1979-04

Planning and Developing an Effective Teaching Strategy for Adult Marketing Education in Academic Courses,Continuing Education or Management Development Programs

J. Donald Weinrauch

Journal of Marketing Education

Select article: Teaching Marketing Strategy: Using Resource-Advantage Theory as an Integrative Theoretical Foundation

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Research article

First published 2006-08

Teaching Marketing Strategy: Using Resource-Advantage Theory as an Integrative Theoretical Foundation

Shelby D. Hunt, Sreedhar Madhavaram

Journal of Marketing Education

Select article: Exploring Cramming

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Research article

First published 2008-12

Exploring Cramming

Shelby H. McIntyre, J. Michael Munson

Journal of Marketing Education

Select article: Learning Hierarchies and the Marketing Curriculum: A Proposal for a Second Course in Marketing

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Research article

First published 1995-08

Learning Hierarchies and the Marketing Curriculum: A Proposal for a Second Course in Marketing

James M. Stearns, Charles T. Crespy

Journal of Marketing Education

Select article: The Teaching of Strategy

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Other

First published 2008-12

The Teaching of Strategy

Joseph L. Bower

Journal of Management Inquiry

Select article: A Theoretical and Practical Framework for Service-Learning in Marketing: Kolb’s Experiential Learning Cycle

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First published 2000-04

A Theoretical and Practical Framework for Service-Learning in Marketing: Kolb’s Experiential Learning Cycle

Ed Petkus

Journal of Marketing Education

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