This article proposes changes in the content and sequencing of the marketing curriculum, based on research findings in educational psychology. The marketing curriculum would benefit from a redesign based on the structures found in learning hierarchies. The authors propose a second course in marketing that bridges the gap in most marketing curricula between basic knowledge acquisition (marketing principles) and complex problem solving (upper-level and strategy courses). The proposed course provides a more ordered and logical learning sequence for marketing students that is based on a validated learning theory.
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