Filter Results

Select search scope: search across all journals or within the current journal

Search this journal

Enter search terms…

Advanced search

/

About

About Sage
About Sage Journals
Privacy Policy
Terms of Use
Contact Us
Help

Information for

Authors
Editors
Librarians
Researchers
Reviewers
Frequently asked questions

All content on this site: Copyright © 2026 Sage Publications. All rights reserved. This website is technically supported and operated by China National Publications Import and Export (Group) Co., Ltd. 京ICP备09090397号-11

Book Review: For a First Course …: Cases in Marketing Strategy

Journal of Marketing

Impact Factor: 10.6 / 5-Year Impact Factor: 18.9

Journal Homepage Submission guidelines

Restricted access

Book review

First published online January, 1965

Book Review: For a First Course …: Cases in Marketing Strategy

Volume 29, Issue 1

https://doi.org/10.1177/002224296502900134

Abstract

Get full access to this article

View all access options for this article.

Browse journal

Current issue OnlineFirst All issues

Similar articles

Retricted access

Book Review: The Structure and Stability of Retail Trade in Buffalo,1929,1933 and 1935—Grocery Stores

Retricted access

Self-Regulation of Sex-Role Stereotyping in Advertising: The Canadian Experience

Retricted access

Book Review: The Case Method at the Harvard Business School

Retricted access

Word-of-Mouth Redefined: A Profile of Influencers in the Travel and Tourism Industry