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Retricted access

Research article

First published 2022-05

Converting free users to paid subscribers in the SaaS context: The impact of marketing touchpoints,message content,and usage

Hongshuang (Alice) Li

Production and Operations Management

Retricted access

Research article

First published 2014-2

Attributing Conversions in a Multichannel Online Marketing Environment: An Empirical Model and a Field Experiment

Hongshuang (Alice) Li, P.K. Kannan

Journal of Marketing Research

Retricted access

Research article

First published 2020-11

Moving the Customer Experience Field Forward: Introducing the Touchpoints,Context,Qualities (TCQ) Nomenclature

Arne De Keyser, Katrien Verleye, Katherine N. Lemon [...]

Journal of Service Research

Retricted access

Review article

First published 2018-12

Conference Review: National Marketing Conference 2018 on Managing Customer’s Experience across Contemporary and Diverse Touchpoints

Harsh Suman, Arpan Anand

FIIB Business Review

Open access

Research article

First published 2025-7

Assessing the Satisfaction of Young Chinese Cruise Tourists Using the “Quad + SICAS” Touchpoints Model

Hao Liu, Xu Li, Honglei Lu

Sage Open

Retricted access

Other

First published 2021-9

Disruptive Events and Associated Discontinuities: A Macromarketing Prescription

Michael R. Hyman, Alena Kostyk, Haseeb A. Shabbir

Journal of Macromarketing

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Research article

First published 2019-2

Gaining Customer Experience Insights That Matter

Janet R. McColl-Kennedy, Mohamed Zaki, Katherine N. Lemon [...]

Journal of Service Research

Retricted access

Research article

First published 2022-8

The Impact of Mobile Social App Usage on Offline Shopping Store Visits

Xuebin Cui, Yacheng Sun, Yubo Chen [...]

Journal of Interactive Marketing

Retricted access

Research article

First published 2022-9

Comparative Analysis of Attributions From Customer Experiences and Journeys

David A. Gilliam, Teresa Preston, Casey C. Rockwell [...]

International Journal of Market Research

Open access

Research article

First published 2023-9

Conceptualizing an Omnichannel Approach for Social Marketing Under the Assumptions of the Transtheoretical Model of Change

Beatriz Casais

Social Marketing Quarterly

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