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Articles (791)

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1-10 of 791 results for marketing thought

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Select article: A history of schools of marketing thought

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Research article

First published 2005-09

A history of schools of marketing thought

Eric H. Shaw, D. G.Brian Jones

Marketing Theory

Select article: A comment on the relationship between the history of marketing thought and the development of marketing theory

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Review article

First published 2011-12

A comment on the relationship between the history of marketing thought and the development of marketing theory

Eric H. Shaw

Marketing Theory

Select article: Marketing thought and the further development of marketing theory

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Review article

First published 2011-12

Marketing thought and the further development of marketing theory

Stanley J. Shapiro

Marketing Theory

Select article: Marketing Schools of Thought and Their Present Day Relevance

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Research article

First published 2023-12

Marketing Schools of Thought and Their Present Day Relevance

Aditya Shankar Mishra, Revti Raman Mishra

FIIB Business Review

Select article: Reflections on the history of marketing thought and theory development

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Review article

First published 2011-12

Reflections on the history of marketing thought and theory development

Robert D. Tamilia

Marketing Theory

Select article: Examining the influence of articles involving marketing history,thought,and theory: A Journal of Marketing citation analysis,1950s-1990s

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Research article

First published 2005-09

Examining the influence of articles involving marketing history,thought,and theory: A Journal of Marketing citation analysis,1950s-1990s

Raymond Hubbard, Andrew T. Norman, Chip E. Miller

Marketing Theory

Select article: The Soviet evolution of marketing thought,1961-1991: From Marx to marketing

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Research article

First published 2005-09

The Soviet evolution of marketing thought,1961-1991: From Marx to marketing

Karen F. A. Fox, Irina I. Skorobogatykh, Olga V. Saginova

Marketing Theory

Select article: Macromarketing as a Pillar of Marketing Thought

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Research article

First published 2006-12

Macromarketing as a Pillar of Marketing Thought

William L. Wilkie, Elizabeth S. Moore

Journal of Macromarketing

Select article: Robert Bartels and the History of Marketing Thought

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Research article

First published 2001-12

Robert Bartels and the History of Marketing Thought

Eric H. Shaw, Robert D. Tamilia

Journal of Macromarketing

Select article: Marketing Thought in American Decorative Arts

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Research article

First published 1990-09

Marketing Thought in American Decorative Arts

Terrence H. Witkowski

Journal of the Academy of Marketing Science

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