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Articles (162)

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1-10 of 162 results for marketing standardization/adaptation

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Select article: The Balancing of Country-Based Interaction Orientation and Marketing Strategy Implementation Adaptation/Standardization for Profit Growth in Multinational Corporations

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Research article

First published 2019-6

The Balancing of Country-Based Interaction Orientation and Marketing Strategy Implementation Adaptation/Standardization for Profit Growth in Multinational Corporations

Hannah Soobin Lee, David A. Griffith

Journal of International Marketing

Select article: Standardization versus Adaptation of International Marketing Strategy: An Empirical Investigation

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Research article

First published 1993-10

Standardization versus Adaptation of International Marketing Strategy: An Empirical Investigation

David M. Szymanski, Sundar G. Bharadwaj, P. Rajan Varadarajan

Journal of Marketing

Select article: Standardization and Adaptation as a Coconstituted Process: The Pursuit of Relational Fit in International Markets

Open access

Research article

First published 2024-6

Standardization and Adaptation as a Coconstituted Process: The Pursuit of Relational Fit in International Markets

Konstantinos Poulis

Journal of International Marketing

Select article: The Perennial Issue of Adaptation or Standardization of International Marketing Communication: Organizational Contingencies and Performance

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Research article

First published 2002-9

The Perennial Issue of Adaptation or Standardization of International Marketing Communication: Organizational Contingencies and Performance

Carl Arthur Solberg

Journal of International Marketing

Select article: Educator Insights: Standardization or Adaptation of the International Marketing Mix: The Role of the Local Subsidiary/Representative

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Research article

First published 2000-3

Educator Insights: Standardization or Adaptation of the International Marketing Mix: The Role of the Local Subsidiary/Representative

Carl Arthur Solberg

Journal of International Marketing

Select article: International Marketing Strategy in Emerging-Market Exporting Firms

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Research article

First published 2019-3

International Marketing Strategy in Emerging-Market Exporting Firms

Saeed Samiee, Suthawan Chirapanda

Journal of International Marketing

Select article: Export Performance: A Focus on Discretionary Adaptation

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Research article

First published 2017-12

Export Performance: A Focus on Discretionary Adaptation

Stanford A. Westjohn, Peter Magnusson

Journal of International Marketing

Select article: Sustainable Export Marketing Strategy Fit and Performance

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Research article

First published 2014-12

Sustainable Export Marketing Strategy Fit and Performance

Athina Zeriti, Matthew J. Robson, Stavroula Spyropoulou [...]

Journal of International Marketing

Select article: Planned Marketing Adaptation and Multinationals’ Choices between Acquisitions and Greenfields

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Research article

First published 2014-6

Planned Marketing Adaptation and Multinationals’ Choices between Acquisitions and Greenfields

Arjen H.L. Slangen, Desislava Dikova

Journal of International Marketing

Select article: Transferring the Retail Format Successfully into Foreign Countries

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Research article

First published 2013-3

Transferring the Retail Format Successfully into Foreign Countries

Bernhard Swoboda, Stefan Elsner

Journal of International Marketing

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