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Articles (1476)

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1-10 of 1476 results for marketing practitioners

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Select article: Academic and Practitioner Theories of Marketing

Retricted access

Research article

First published 2002-03

Academic and Practitioner Theories of Marketing

Joep Cornelissen

Marketing Theory

Select article: Attitudes of Practitioners and Students toward Marketing

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Research article

First published 1982-09

Attitudes of Practitioners and Students toward Marketing

Charles F. Keown

Journal of Marketing Education

Select article: Attitudes of Practitioners and Students Toward Marketing

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Research article

First published 1982-10

Attitudes of Practitioners and Students Toward Marketing

Charles F. Keown

Journal of Marketing Education

Select article: Predicting Unethical Behavior Among Marketing Practitioners

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Research article

First published 1979-07

Predicting Unethical Behavior Among Marketing Practitioners

Mary Zey-Ferrell, K. Mark Weaver, O. C. Ferrell

Human Relations

Select article: Internet marketing strategy for Malaysia medical practitioners

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Research article

First published 2012-2

Internet marketing strategy for Malaysia medical practitioners

Wan Mohd Hirwani Wan Hussain, Mohd Nizam Ab Rahman, Wan Kamal Mujani [...]

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

Select article: Seven Reasons Why Marketing Practitioners Should Ignore Marketing Academic Research

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Research article

First published 2004-7

Seven Reasons Why Marketing Practitioners Should Ignore Marketing Academic Research

Peter November

Australasian Marketing Journal

Select article: Bridging the Academic–Practitioner Divide in Marketing Decision Models

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Research article

First published 2011-7

Bridging the Academic–Practitioner Divide in Marketing Decision Models

Gary L. Lilien

Journal of Marketing

Select article: Judgments of Marketing Students about Ethical Issues in Marketing Research: A Comparison to Marketing Practitioners

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Research article

First published 1991-04

Judgments of Marketing Students about Ethical Issues in Marketing Research: A Comparison to Marketing Practitioners

Thomas W. Whipple, David D. Wolf

Journal of Marketing Education

Select article: Practitioner Perspectives on Key Challenges in Pharmaceutical Marketing and Future Research Opportunities

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Research article

First published 2022-10

Practitioner Perspectives on Key Challenges in Pharmaceutical Marketing and Future Research Opportunities

Carter Morgan, Daniel M. Zane

Journal of Public Policy & Marketing

Select article: Departmental Advisory Councils: Bridging the Gap between Marketing Academicians and Marketing Practitioners

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Research article

First published 1993-08

Departmental Advisory Councils: Bridging the Gap between Marketing Academicians and Marketing Practitioners

George J. Kress, Allen J. Wedell

Journal of Marketing Education

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