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Research article

First published 2026-2

The Different Effects of Mass-Media Marketing and Personal Sales Budgets Across the Life Cycle of B2B High-Tech Start-Ups

Arnd Vomberg, Maximilian Friess, Sascha Alavi [...]

Journal of Marketing Research

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Research article

First published 2011-5

Do Marketing Media Have Life Cycles? The Case of Product Placement in Movies

Ekaterina V. Karniouchina, Can Uslay, Grigori Erenburg

Journal of Marketing

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Research article

First published 2004-12

The natural life cycle of new media evolution

Sam Lehman-Wilzig, Nava Cohen-Avigdor

New Media & Society

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Research article

First published 2017-6

Why We Ride: Road Cyclists,Meaning,and Lifestyles

Mark Falcous

Journal of Sport and Social Issues

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Research article

First published 2013-8

‘Life Stage Dissolution’ in Anglo-American Advertising and Popular Culture: Kidults,Lil' Britneys and Middle Youths

Keith Hayward

The Sociological Review

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Research article

First published 2016-6

The Effect of Electronic Word of Mouth on Sales: A Meta-Analytic Review of Platform,Product,and Metric Factors

Ana Babić Rosario, Francesca Sotgiu, Kristine De Valck [...]

Journal of Marketing Research

Open access

Research article

First published 2025-7

Key Factors and Influence Pathways of Agricultural Product Content Marketing on Social Platforms: A Mixed-Method Approach With LDA and Grounded Theory

Moran Fan, Chunling Zhang

Sage Open

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Research article

First published 2018-3

Sources of Safety Data and Statistical Strategies for Design and Analysis

Rima Izem, Matilde Sanchez-Kam, Haijun Ma [...]

Therapeutic Innovation & Regulatory Science

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