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1-10 of 6038 results for marketing measures

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Select article: The construction of marketing measures

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Research article

First published 2018-9

The construction of marketing measures

Robert Cluley

Marketing Theory

Select article: Measure for measure? Commensuration,commodification,and metrology in emissions markets and beyond

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Research article

First published 2015-9

Measure for measure? Commensuration,commodification,and metrology in emissions markets and beyond

Mark H Cooper

Environment and Planning A: Economy and Space

Select article: Marketing Performance Measurement Systems: Does Comprehensiveness Really Improve Performance?

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Research article

First published 2012-5

Marketing Performance Measurement Systems: Does Comprehensiveness Really Improve Performance?

Christian Homburg, Martin Artz, Jan Wieseke

Journal of Marketing

Select article: What Counts versus what can be Counted: The Complex Interplay of Market Orientation and Marketing Performance Measurement

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Research article

First published 2016-5

What Counts versus what can be Counted: The Complex Interplay of Market Orientation and Marketing Performance Measurement

Johanna Frösén, Jukka Luoma, Matti Jaakkola [...]

Journal of Marketing

Select article: Liquidity Impact of Novel Market Surveillance Measures—An Evidence from India

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Research article

First published 2023

Liquidity Impact of Novel Market Surveillance Measures—An Evidence from India

Mohd Merajuddin Inamdar, Latha Chari

FIIB Business Review

Select article: Measuring Marketing Productivity: Marketers' Imperative

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Research article

First published 2009-5

Measuring Marketing Productivity: Marketers' Imperative

Sanjiv Mittal, Sujata Khandai

Management and Labour Studies

Select article: Measuring Market Orientation: Are There Differences Between Business Marketers and Consumer Marketers?

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Research article

First published 2000-09

Measuring Market Orientation: Are There Differences Between Business Marketers and Consumer Marketers?

Felix T. Mavondo, Mark A. Farrell

Australian Journal of Management

Select article: Predicting Advertising success beyond Traditional Measures: New Insights from Neurophysiological Methods and Market Response Modeling

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Research article

First published 2015-8

Predicting Advertising success beyond Traditional Measures: New Insights from Neurophysiological Methods and Market Response Modeling

Vinod Venkatraman, Angelika Dimoka, Paul A. Pavlou [...]

Journal of Marketing Research

Select article: Measure Validation in Marketing

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Research article

First published 1972-11

Measure Validation in Marketing

Roger M. Heeler, Michael L. Ray

Journal of Marketing Research

Select article: Measuring the Congruence of Market Areas

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Research article

First published 1984-01

Measuring the Congruence of Market Areas

David L. Huff, Roland T. Rust

Journal of Marketing

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