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Research article

First published 2024-6

The Marketing Systems Approach for Designing Effective Marketing Interfaces and a Circular Economy

Mark A. A. M. Leenders, Bart J. A. van Bueren, Ninh Nguyen

Journal of Macromarketing

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Research article

First published 2005-10

Retrospective and Prospective Views on the Marketing/Finance Interface

Michael R. Hyman, Ike Mathur

Journal of the Academy of Marketing Science

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Research article

First published 2013-10

Research Note: The Marketing—Finance Interface — A New Direction for Tourism and Hospitality Management

SooCheong (Shawn) Jang, Chun-Hung (Hugo) Tang, Kwangmin Park [...]

Tourism Economics

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Research article

First published 2014-12

Sustainable Value Creation through E-waste Management: The Role of Marketing–Retailers–Operations Interface

Pranoti Mane, Tarikere T. Niranjan

Global Business Review

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Research article

First published 2019-9

The case for research on the marketing–finance interface

Dominique M. Hanssens

Recherche et Applications en Marketing (English Edition)

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Research article

First published 1992-4

Research at the Marketing Interface to Advance Entrepreneurship Theory

Gerald E. Hills, Raymond W. Laforge

Entrepreneurship Theory and Practice

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Article commentary

First published 2021-12

The case for research on the marketing–finance interface: A commentary

Jérémy Morvan, Marine Le Gall-Ely

Recherche et Applications en Marketing (English Edition)

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Research article

First published 2006-11

A Three-Stage Model of Integrated Marketing Communications at the Marketing-Sales Interface

Timothy M. Smith, Srinath Gopalakrishna, Rabikar Chatterjee

Journal of Marketing Research

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Research article

First published 1999-03

The Impact of the Marketing–R&D Interface on New Product Export Performance: A Contingency Analysis

Tiger Li

Journal of International Marketing

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Introduction

First published 2009-07

Introduction to the Special Issue on Marketing and Operations Management Interfaces and Coordination

Teck H. Ho, Christopher S. Tang

Production and Operations Management

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