This article introduces the special issue of the Journal of the Academy of Marketing Science on the marketing/finance interface. In addition to previewing the nine subsequent articles in the special issue, it surveys early research on, suggests the scholarly foundations of, and recommends future directions for this boundary-spanning research domain.
Anderson, Eugene W., Claes Fornell, and Sanal K. Mazvancheryl. 2004. “Customer Satisfaction and Shareholder Value.”Journal of Marketing68 (October): 172-185.
2.
Baumgartner, Hans and Rik Pieters. 2003. “The Structural Influence of Marketing Journals: A Citation Analysis of the Discipline and Its Subareas Over Time.”Journal of Marketing57 (April): 123-139.
3.
Bettencourt, Lance A. and Mark B. Houston. 2001. “The Impact of Article Method Type and Subject Area on Article Citations and Reference Diversity in JM, JMR, and JCR.”Marketing Letters12 (November): 327-340.
4.
Clark, John M., T. Bettina Cornwell, and Stephen W. Pruitt. 2002. “Corporate Stadium Sponsorships, Signaling Theory, Agency Conflicts, and Shareholder Wealth.”Journal of Advertising Research42 (November/December): 16-32.
5.
Franses, Philip Hans. 1998. “Large Data Sets in Finance and Marketing: Introduction by the Special Issue Editor.”Statistica Neerlandica52 (November): 225-227.
6.
Gleason, Kimberly C., Lynette L. Mathur, and Ike Mathur. 2000. “The Interrelationship Between Culture, Capital Structure, and Performance: Evidence From European Retailers.”Journal of Business Research50 (November): 185-191.
7.
Guidry, Julie Anna, Brandi N. Guidry Hollier, Linda Johnson, John R. Tanner, and Chrisiane Veltos. 2004. “Surveying the Cites: A Ranking of Marketing Journals Using Citation Analysis.”Marketing Education Review14 (Spring): 45-59.
8.
Hoffman, Donna L. and Morris B. Holbrook. 1993. “The Intellectual Structure of Consumer Research: A Bibliometric Study of Author Cocitations in the First 15 Years of the Journal of Consumer Research.”Journal of Consumer Research19 (March): 505-517.
9.
Homburg, Christian and Matthias Bucerius. 2005. “A Marketing Perspective on Mergers and Acquisitions: How Marketing Integration Affects Postmerger Performance.“Journal of Marketing69 (January): 95-103.
10.
Howard, John A. and Jagdish N. Sheth. 1969. The Theory of Buyer Behaviour. New York: John Wiley.
11.
Hunt, Shelby D.1976. “The Nature and Scope of Marketing.”Journal of Marketing40 (July): 17-28.
12.
Hyman, Michael R.2004. “Revising the Structural Framework for Marketing Management.”Journal of Business Research57 (September): 923-932.
13.
Hyman, Michael R. and Susan D. Steiner. 1997. “The Journal of Business and Entrepreneurship: The First Eight Years.”Journal of Business and Entrepreneurship9 (March): 1-31.
14.
Hyman, Michael R. and Zhilin Yang. 2001. “International Marketing Serials: A Retrospective.”International Marketing Review18 (6): 667-716.
15.
Johnson, Mark S.2003. “Designating Opponents in Empirical Research Reports: The Rhetoric of ‘Interestingness’ in Consumer Research.”Marketing Theory3 (December): 477-501.
16.
Laczniak, Gene R. and Donald A. Michie. 1979. “The Social Disorder of the Broadened Concept of Marketing.”Journal of the Academy of Marketing Science7 (Summer): 214-231.
17.
Leigh, Thomas W., Ellen Bolman Pulling, and Lucette B. Corner. 2001. “The Top Ten Sales Articles of the 20th Century.”Journal of Personal Selling & Sales Management21 (Summer): 217-227.
18.
Mathur, Ike, Ronald J. Dornoff, and Jerome B. Kernan. 1975. “Marketing Strategies Based on Urban Areas Types.” In Marketing in Turbulent Times, Ed. Edward M. Mazze. Chicago: American Marketing Association, 15-18.
19.
Mathur, Ike and Subhash Jain. 1974. “Inequity in the Ghetto Distribution Structure and Opportunity Equalization for the Ghetto Dweller.” In Marketing’s Contribution to the Firm and Society. Ed. Ronald C. Curhan. Chicago: American Marketing Association, 280-283.
20.
Mathur, Ike, Rajendra Srivastava, and Subhash Jain. 1977. “Marketing Implications of the Proposed Balanced Growth and Economic Planning Act.” In Contemporary Marketing Thought. Eds. Barnett A. Greenburg and Danny N. Bellenger. Chicago: American Marketing Association, 199-202.
21.
Morgan, Robert M. and Shelby D. Hunt. 1994. “The Commitment-Trust Theory of Relationship Marketing.”Journal of Marketing58 (July): 20-38.
22.
Polonsky, Michael Jay, Gary Jones, and Megan J. Kearsley. 1999. “Accessibility: An Alternative Method of Ranking Marketing Journals.”Journal of Marketing Education21 (December): 181-193.
23.
Sprott, David E. and Anthony D. Miyazaki. 2002. “Two Decades of Contributions to Marketing and Public Policy: An Analysis of Research Published in Journal of Public Policy & Marketing.”Journal of Public Policy & Marketing21 (Spring): 105-126.
24.
Pruitt, Stephen W., T. Bettina Cornwell, and John M. Clark. 2004. “The NASCAR Phenomenon: Auto Racing Sponsorships and Shareholder Wealth.”Journal of Advertising Research44 (September/October): 281-296.
25.
Smart, Scott, W. Megginson, and L. Gitman. 2004. Corporate Finance. Cincinnati, OH: South-Western.
26.
Theoharakis, Vasilis and Andrew Hirst. 2002. “Perceptual Differences of Marketing Journals: A Worldwide Perspective.”Marketing Letters13 (November): 389-402.
27.
Tellis, Gerard J., Rajesh K. Chandy, and David S. Ackerman. 1999. “In Search of Diversity: The Record of Major Marketing Journals.”Journal of Marketing Research36 (February): 120-131.
28.
Tonta, Yaşar and YurdagülUnal. 2005. “Scatter of Journals and Literature Obsolescence Reflected in Document Delivery Requests.”Informaton Science & Technology56 (January): 84-94.
29.
Vincent, Annette and Dianne Ross. 2000. “On Evaluation of Faculty Research Impact of Citation Analysis.”Journal of Applied Business Research16 (Spring): 1-14.
30.
Zinkhan, George S. and Martin S. Roth. 1992. “Knowledge Development and Scientific Status in Consumer-Behavior Research: A Social Exchange Perspective.”Journal of Consumer Research19 (September): 282-291.
31.
Zinkhan, George S. and James A. Verbrugge. 2000. “Special Issue on the Marketing/Finance Interface.”Journal of Business Research50 (November): 139-142.
