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1-10 of 1180 results for marketing games

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Select article: Technological,Content,and Market Convergence in the Games Industry

Retricted access

Research article

First published 2008-04

Technological,Content,and Market Convergence in the Games Industry

Barry Ip

Games and Culture

Select article: Congestion Management Games in Electricity Markets

Open access

Research article

First published 2026-1

Congestion Management Games in Electricity Markets

Karl-Martin Ehrhart, Anselm Eicke, Lion Hirth [...]

The Energy Journal

Select article: Learner Satisfaction in Marketing Simulation Games

Retricted access

Research article

First published 2016-8

Learner Satisfaction in Marketing Simulation Games

Albert Caruana, Antonella La Rocca, Ivan Snehota

Journal of Marketing Education

Select article: The Data-Driven Myth and the Deceptive Futurity of “the World’s Fastest Growing Games Region”: Selling the Southeast Asian Games Market via Game Analytics

Open access

Research article

First published 2023-1

The Data-Driven Myth and the Deceptive Futurity of “the World’s Fastest Growing Games Region”: Selling the Southeast Asian Games Market via Game Analytics

K.T. Wong

Games and Culture

Select article: Participation of Variable Renewable Generators in Forward Markets: A Game-Theoretic Analysis

Retricted access

Research article

First published 2026-1

Participation of Variable Renewable Generators in Forward Markets: A Game-Theoretic Analysis

Rui Huang, Qinglong Gou, Juzhi Zhang

The Energy Journal

Select article: Effects of Participation in a Simulation Game on Marketing Students’ Numeracy and Financial Skills

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Research article

First published 2013-12

Effects of Participation in a Simulation Game on Marketing Students’ Numeracy and Financial Skills

Ross Brennan, Lynn Vos

Journal of Marketing Education

Select article: Broken Promises Marketing. Relations,Communication Strategies,and Ethics of Video Game Journalists and Developers: The Case of Cyberpunk 2077

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Research article

First published 2024-7

Broken Promises Marketing. Relations,Communication Strategies,and Ethics of Video Game Journalists and Developers: The Case of Cyberpunk 2077

Piotr Siuda, Dariusz Reguła, Jakub Majewski [...]

Games and Culture

Select article: Efficient computation of discrete games: Estimating the effect of Apple on market structure

Retricted access

Research article

First published 2023-07

Efficient computation of discrete games: Estimating the effect of Apple on market structure

Doug J. Chung, Kyoungwon Seo, Reo Song

Production and Operations Management

Select article: Market Share Instability and Market Concentration: A Sport/Discipline-Specific Study of the Summer Olympic Games 1992–2020

Open access

Research article

First published 2024-4

Market Share Instability and Market Concentration: A Sport/Discipline-Specific Study of the Summer Olympic Games 1992–2020

Jinming Zheng, Taeyeon Oh, Geoff Dickson [...]

Sage Open

Select article: Impacts of International Sports Events on the Stock Market: Evidence from the Announcement of the 18th Asian Games and 30th Southeast Asian Games

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Research article

First published 2021-8

Impacts of International Sports Events on the Stock Market: Evidence from the Announcement of the 18th Asian Games and 30th Southeast Asian Games

Dwipraptono Agus Harjito, Mahmudul Alam, Rani Ayu Kusuma Dewi

International Journal of Sport Finance

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