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Articles (359)

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1-10 of 359 results for marketing for better world

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Select article: Better Marketing for a Better World

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Editorial

First published 2021-5

Better Marketing for a Better World

Rajesh K. Chandy, Gita Venkataramani Johar, Christine Moorman [...]

Journal of Marketing

Select article: Missing the Forest for the Trees: Marketing Systems Approach to Pharmaceutical Industry Marketing Practices

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Research article

First published 2022-6

Missing the Forest for the Trees: Marketing Systems Approach to Pharmaceutical Industry Marketing Practices

Rama K. Jayanti

Journal of Macromarketing

Select article: Can market research change the world for the better?

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Editorial

First published 2021-1

Can market research change the world for the better?

Graham Mytton, Philly Desai, Agnes Nairn

International Journal of Market Research

Select article: Toward a Doctrine of Socially Responsible Marketing (SRM): A Macro and Normative-Ethical Perspective

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Research article

First published 2021-6

Toward a Doctrine of Socially Responsible Marketing (SRM): A Macro and Normative-Ethical Perspective

Gene Laczniak, Clifford Shultz

Journal of Macromarketing

Select article: Hacking the Marketing Education System: Using Macromarketing and the Circular Economy to Make a Better World

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Research article

First published 2022-12

Hacking the Marketing Education System: Using Macromarketing and the Circular Economy to Make a Better World

Joya A. Kemper, Emily M. Moscato, Ann-Marie Kennedy

Journal of Marketing Education

Select article: Book Review: Good Works! Marketing and Corporate Initiatives that Build a Better World… and the Bottom Line

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Book review

First published 2014-12

Book Review: Good Works! Marketing and Corporate Initiatives that Build a Better World… and the Bottom Line

Işık Özge Yumurtacı

Journal of Macromarketing

Select article: Toward Sustainability: Public Policy,Global Social Innovations for Base-of-the-Pyramid Markets,and Demarketing for a Better World

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Research article

First published 2014-6

Toward Sustainability: Public Policy,Global Social Innovations for Base-of-the-Pyramid Markets,and Demarketing for a Better World

Rajan Varadarajan

Journal of International Marketing

Select article: Opportunities for Small Business in third World Markets

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Research article

First published 1982-7

Opportunities for Small Business in third World Markets

Leslie M. Dawson

Entrepreneurship Theory and Practice

Select article: Accountability Marketing Research: An Increasingly Vital Tool For Travel Marketers

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Other

First published 1989-04

Accountability Marketing Research: An Increasingly Vital Tool For Travel Marketers

Thomas Lea Davidson, Warren B. Wiethaupt

Journal of Travel Research

Select article: The End(s) of Marketing and the Neglect of Moral Responsibility by the American Marketing Association

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Research article

First published 2007-9

The End(s) of Marketing and the Neglect of Moral Responsibility by the American Marketing Association

David Glen Mick

Journal of Public Policy & Marketing

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