Hacking the Marketing Education System: Using Macromarketing and the Circular Economy to Make a Better World

Anderson V. Johnson L. (1997). Systems thinking basics. Pegasus Communications.

Andrews D. (2015). The circular economy, design thinking and education for sustainability. Local Economy, 30(3), 305–315.

Annie E. , & Casey Foundation. (2021, February 13). Social issues that matter to generation Z. https://www.aecf.org/blog/generation-z-social-issues/

Bansal P. Song H.-C. (2017). Similar but not the same: Differentiating corporate sustainability from corporate responsibility. Academy of Management Annals, 11(1), 105–149.

Beckman S. L. Barry M. (2007). Innovation as a learning process: Embedding design thinking. California Management Review, 50(1), 25–56.

Borin N. Metcalf L. (2010). Integrating Sustainability into the marketing curriculum: Learning activities that facilitate sustainable marketing practices. Journal of Marketing Education, 32(2),140–154. https://doi.org/10.1177/0273475309360156

Bradbury H. (2003). Sustaining inner and outer worlds: A whole-systems approach to developing sustainable business practices in management. Journal of Management Education, 27(2), 172–187.

Bradshaw A. Tadajewski M. (2011). Macromarketing roundtable commentary—The export of marketing education. Journal of Macromarketing, 31(3), 312–321.

Brower H. H. (2011). Sustainable development through service learning: A pedagogical framework and case example in a third world context. Academy of Management Learning & Education, 10(1), 58–76.

Buchanan R. (1992). Wicked problems in design thinking. Design Issues, 8(2), 5–21.

Corvellec H. Böhm S. Stowell A. Valenzuela F. (2020). Introduction to the special issue on the contested realities of the circular economy. Culture and Organization, 26, 97–102.

Dahlman C. J. (1979). The problem of externality. The Journal of Law and Economics, 22(1), 141–162.

Davies I. Oates C.J. Tynan C. Carrigan M. Casey K. Heath T. Henninger C.E. Lichrou M. McDonagh P. McDonald S. McKechnie S. McLeay F. O’Malley L Wells V. (2020). Seeking sustainable futures in marketing and consumer research. European Journal of Marketing, 54(11), 2911–2939. https://doi.org/10.1108/EJM-02-2019-0144

DeQuero-Navarro B. Stanton J. Klein T. A. (2020). A panoramic review of the macromarketing literature. Journal of Macromarketing,41(1), 48–64.

Domegan C. McHugh P. Biroscak B. J. Bryant C. Calis T. (2017). Non-linear causal modelling in social marketing for wicked problems. Journal of Social Marketing, 7(3), 305–329.

Fisk G. (2001). Reflections of George Fisk. Journal of Macromarketing, 21(2), 121–122.

Gintis H. (2000). Beyond Homo economicus: Evidence from experimental economics. Ecological Economics, 35(3), 311–322.

Goi C. L. (2009). A review of marketing mix: 4Ps or more? International Journal of Marketing Studies, 1(1),2–15. https://doi.org/10.5539/ijms.v1n1p2

Hannon E. Kuhlmann M. Thaidigsmann B. (2016). Developing products for a circular economy. In Murphy C. Rosenfield J. (Eds.), The circular economy: Moving from theory to practice (pp. 22–25). McKinsey & Company.

Hesselbarth C. Schaltegger S. (2014). Educating change agents for sustainability–learnings from the first sustainability management master of business administration. Journal of Cleaner Production, 62, 24–36.

Holbrook M. B. (2005). Marketing miseducation and the MBA mind: Bullshit happens. Marketing Education Review, 15(3), 1–5.

Hopwood B. Mellor M. O’Brien G. (2005). Sustainable development: Mapping different approaches. Sustainable Development, 13(1),38–52. https://doi.org/10.1002/sd.244

Hunt S. D. (1981). Macromarketing as a multidimensional concept. Journal of Macromarketing, 1(1), 7–8.

Jenkins L. M. Galvin G. (2020, September 29). For Gen Z, Coronavirus and social injustice are the biggest issues facing the world. https://morningconsult.com/2020/09/29/gen-z-biggest-issues-polling/

Jones P. Selby D. Sterling S. (2010). More than the sum of their parts? Interdisciplinarity and sustainability. In Sterling S. (Ed.), Sustainability education: Perspectives and practice across higher education (pp. 17–38). Taylor and Francis.

Kearins K. Springett D. (2003). Educating for sustainability: Developing critical skills. Journal of Management Education, 27(2),188–204. https://doi.org/10.1177/1052562903251411

Kemper J. A. Ballantine P. W. Hall C. M. (2019). Combining the “why” and “how” of teaching sustainability: The case of the business school academics. Environmental Education Research, 25(12), 1751–1774.

Kemper J. A. Ballantine P. W. Hall C. M. (2020). The role that marketing academics play in advancing sustainability education and research. Journal of Cleaner Production, 248, Article 119229. https://doi.org/10.1016/j.jclepro.2019.119229

Kemper J. A. Hall C. M. Ballantine P. W. (2019). Marketing and sustainability: Business as usual or changing worldviews? Sustainability, 1(3), Article 780. https://doi.org/10.3390/su11030780

Kennedy A.-M. (2016). Macro-social marketing. Journal of Macromarketing, 36(3), 354–365.

Kennedy A.-M. (2017). Macro-social marketing research: Philosophy, methodology and methods. Journal of Macromarketing, 37(4), 347–355.

Kennedy A.-M. McGouran C. Kemper J. A. (2020). Alternative paradigms for sustainability: A relational worldview. European Journal of Marketing, 54(4),825–822. https://doi.org/10.1108/EJM-01-2018-0043

Kilbourne W. E. Beckmann S. C. Lewis A. van Dam Y. (2001). A multinational examination of the role of the dominant social paradigm in environmental attitudes of university students. Environment and Behavior, 33(2),209–228. https://doi.org/10.1177/00139160121972954

Kilbourne W. E. Carlson L. (2008). The dominant social paradigm, consumption, and environmental attitudes: Can macromarketing education help? Journal of Macromarketing, 28(2),106–121. https://doi.org/10.1177/0276146708314586

Kilbourne W. E. McDonagh P. Prothero A. (1997). Sustainable consumption and the quality of life: A macromarketing challenge to the dominant social paradigm. Journal of Macromarketing, 17(1), 4–24.

Kirchherr J. Piscicelli L. (2019). Towards an education for the circular economy (ECE): Five teaching principles and a case study. Resources, Conservation and Recycling, 150, Article 104406.

Kitchenham A. (2008). The evolution of John Mezirow’s transformative learning theory. Journal of Transformative Education, 6(2), 104–123.

Kolb D. A. (1984). Experiential learning: Experience as the source of learning and development. Prentice.

Kopnina H. (2019). Green-washing or best case practices? Using circular economy and Cradle to Cradle case studies in business education. Journal of Cleaner Production, 219, 613–621.

Korhonen J. Honkasalo A. Seppälä J. (2018). Circular economy: The concept and its limitations. Ecological Economics, 143, 37–46.

Kramer N. J. De Smit J. (2012). Systems thinking: Concepts and notions. Springer.

Kurland N. B. Michaud K. E. Best M. Wohldmann E. Cox H. Pontikis K. Vasishth A. (2010). Overcoming silos: The role of an interdisciplinary course in shaping a sustainability network. Academy of Management Learning & Education, 9(3), 457–476.

Kurucz E. C. Colbert B. A. Marcus J. (2014). Sustainability as a provocation to rethink management education: Building a progressive educative practice. Management Learning, 45(4), 437–457.

Landrum N. E. Ohsowski B. (2017). Content trends in sustainable business education: An analysis of introductory courses in the USA. International Journal of Sustainability in Higher Education, 18(3), 385–414.

Layton R. A. (2015). Formation, growth, and adaptive change in marketing systems. Journal of Macromarketing, 35(3), 302–319.

Linnenluecke M. K. Griffiths A. Winn M. I. (2013). Firm and industry adaptation to climate change: A review of climate adaptation studies in the business and management field. Wiley Interdisciplinary Reviews, 4(5), 397–416.

Marshall S. Vaiman V. Napier N. Taylor S. Haslberger A. Andersen T. (2010). The end of a “period”: Sustainability and the questioning attitude. Academy of Management Learning & Education, 9(3), 477–487.

Meadows D. H. (1997). Leverage points: Places to intervene in a system. Whole Earth. http://www.conservationgateway.org/ConservationPlanning/cbd/guidance-document/key-advances/Documents/Meadows_Places_to_Intervene.pdf

Melles G. Anderson N. Barrett T. Thompson-Whiteside S. (2015). Problem finding through design thinking in education. In Blessinger P. Carfora J. M. (Eds.), Inquiry-based learning for multidisciplinary programs: A conceptual and practical resource for educators (pp. 191–209). Emerald Group.

Mezirow J. (1991). Transformative dimensions of adult learning. Jossey-Bass.

Mezirow J. (1997). Transformative learning: Theory to practice. New Directions for Adult and Continuing Education, 1997(74), 5–12.

Milbrath L. W. (1984). A proposed value structure for a sustainable society. The Environmentalist, 4(2), 113–124.

Mittelstaedt J. D. Shultz C. J. II Kilbourne W. E. Peterson M. (2014). Sustainability as Megatrend: Two schools of macromarketing thought. Journal of Macromarketing, 34(3),253–264. https://doi.org/10.1177/0276146713520551

Nousheen A. Zai S. A. Y. Waseem M. Khan S. A. (2020). Education for sustainable development (ESD): Effects of sustainability education on pre-service teachers’ attitude towards sustainable development (SD). Journal of Cleaner Production, 250, Article 119537.

Painter-Morland M. (2015). Philosophical assumptions undermining responsible management education. Journal of Management Development, 34(1), 61–75.

Peltier J. W. Hay A. Drago W. (2005). The reflective learning continuum: Reflecting on reflection. Journal of Marketing Education, 27(3), 250–263.

Peterson M. (2013). Sustainable enterprise: A macromarketing approach. SAGE.

Porter T. Córdoba J. (2009). Three views of systems theories and their implications for sustainability education. Journal of Management Education, 33(3), 323–347.

Potting J. Hekkert M. Worrell E. Hanemaaijer A. (2017). Circular economy: Measuring innovation in the product chain (Issue 2544). PBL Publishers.

Radford S. K. Hunt D. M. (2008a). An Introduction to the Invited Commentaries on Macromarketing Education. Journal of Macromarketing, 28(2), 187–188.

Radford S. K. Hunt D. M. (2008b). Marketing, society, and government: Reflections on an undergraduate elective. Journal of Macromarketing, 28(2), 192–194.

Radford S. K. Hunt D. M. Andrus D. (2015). Experiential learning projects: A pedagogical path to macromarketing education. Journal of Macromarketing, 35(4),466–472. https://doi.org/10.1177/0276146715573834

Remington-Doucette S. M. Connell K. Y. H. Armstrong C. M. Musgrove S. L. (2013). Assessing sustainability education in a transdisciplinary undergraduate course focused on real-world problem solving: A case for disciplinary grounding. International Journal of Sustainability in Higher Education, 14(4), 404–433.

Rout M. Reid J. (2020). Embracing indigenous metaphors: A new/old way of thinking about sustainability. Sustainability Science, 15(3), 945–954.

Schwarzkopf S. (2011). The consumer as “Voter,” “Judge,” and “Jury”: Historical origins and political consequences of a marketing myth. Journal of Macromarketing, 31(1),8–18. https://doi.org/10.1177/0276146710378168

Seider S. C. Gillmor S. C. Rabinowicz S. A. (2011). The impact of community service learning upon the worldviews of business majors versus non-business majors at an American university. Journal of Business Ethics, 98(3), 485–503.

Shapiro S. J. Beninger S. Domegan C. Reppel A. Stanton J. Watson F. (2021). Macromarketing pedagogy: Empowering students to achieve a sustainable world. Journal of Macromarketing, 41(1), 104–115.

Shapiro S. J. (2006). A JMM-based macromarketing doctoral-level reading list. Journal of Macromarketing, 26(2), 250–255.

Shapiro S. J. (2008). Marketing, society, and controversy: An online course from a macromarketing perspective. Journal of Macromarketing, 28(2), 195–196.

Shearer T. (2002). Ethics and accountability: From the for-itself to the for-the-other. Accounting, Organizations and Society, 27(6), 541–573.

Skyttner L. (2005). General systems theory: Problems, perspectives, practice. World Scientific.

Springett D. V. (2005). “Education for sustainability” in the business studies curriculum: A call for a critical agenda. Business Strategy and the Environment, 14(3),146–159. https://doi.org/10.1002/bse.447

Springett D. V. (2010). Education for sustainability in the business studies curriculum: Ideology struggle. In Jones P. Selby D. Sterling S. R. (Eds.), Sustainability education: Perspectives and practice across higher education (pp. 75–93). Earthscan.

Springett D. V. Kearins K. (2001). Gaining legitimacy? Sustainable development in business school curricula. Sustainable Development, 9(4), 213–221.

Sterling S. (2004). Higher education, sustainability, and the role of systemic learning. In Corcora P. B. Arjen A. E. J. Wals E. J. (Eds.), Higher education and the challenge of sustainability (pp. 49–70). Springer.

Sterling S. (2011). Transformative learning and sustainability: Sketching the conceptual ground. Learning and Teaching in Higher Education, 5, 17–33.

Stubbs W. (2013). Addressing the business-sustainability nexus in postgraduate education. International Journal of Sustainability in Higher Education, 14(1),25–41. https://doi.org/10.1108/14676371311288930

Stubbs W. Cocklin C. (2008). Teaching sustainability to business students: Shifting mindsets. International Journal of Sustainability in Higher Education, 9(3), 206–221.

Tang K. H. D. (2018). Correlation between sustainability education and engineering students’ attitudes towards sustainability. International Journal of Sustainability in Higher Education, 19, 459–472.

Tarrant S. P. Thiele L. P. (2016). Practice makes pedagogy—John Dewey and skills-based sustainability education. International Journal of Sustainability in Higher Education, 17(1), 54–67.

Taylor I. (2016). Using first nations systems thinking to operationalize sustainable development. In Mays A. (Ed.), Applications of systems thinking and soft operations research in managing complexity (pp. 307–322). Springer.

Thomas I. (2004). Sustainability in tertiary curricula: What is stopping it happening? International Journal of Sustainability in Higher Education, 5(1), 33–47.

Tilbury D. Cooke K. (2005). A national review of environmental education and its contribution to sustainability in Australia: Further and higher education. Australian Research Institute in Education for Sustainability and ARUP Sustainability for the Australian Government Department of the Environment and Heritage.

United Nations Educational, Scientific and Cultural Organization. (2004). United Nations Decade of Education for Sustainable Development (2005-2014): Draft International Implementation Scheme.

Varey R. J. (2010). Marketing means and ends for a sustainable society: A welfare agenda for transformative change. Journal of Macromarketing, 30(2), 112–126.

Varey R. J. (2011). A sustainable society logic for marketing. Social Business, 1(1), 69–83.

Wals A. E. J. (2011). Learning our way to sustainability. Journal of Education for Sustainable Development, 5(2), 177–186.

Wals A. E. J. (Ed.). (2009). Social learning towards a sustainable world: Principles, perspectives, and praxis. Wageningen Academic.

Wiek A. Withycombe L. Redman C. L. (2011). Key competencies in sustainability: A reference framework for academic program development. Sustainability Science, 6(2), 203–218.

Wilhelm W. B. (2008). Marketing education for sustainability. Journal for Advancement of Marketing Education, 13, 8–20.

Wilkie W. L. Moore E. S. (2006). Macromarketing as a pillar of marketing thought. Journal of Macromarketing, 26(2),224–232. https://doi.org/10.1177/0276146706291067

Yudelson J. (1999). Adapting McCarthy’s four P’s for the twenty-first century. Journal of Marketing Education, 21(1), 60–67.