Third world countries are likely to constitute the world's real growth market of the future. Possible product/service opportunities in such nations range from the most elemental to the most esoteric, competitive pressures are less intense than in developed countries, and special trade incentives frequently exist. Small businesses may be better equipped than the large multinational to devise relatively low-risk, profit-returning strategies for entering such markets. This article offers suggestions to the small entrepreneur for selecting market targets, spotting worthwhile product/service opportunities, and preparing market entry plans.
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