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Articles (1019)

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1-10 of 1019 results for marketing department

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Select article: Marketing Department Power and Firm Performance

Retricted access

Research article

First published 2015-9

Marketing Department Power and Firm Performance

Hui Feng, Neil A. Morgan, Lopo L. Rego

Journal of Marketing

Select article: A Cross-Cultural Perspective of Marketing Departments’ Influence Tactics

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Research article

First published 2011-6

A Cross-Cultural Perspective of Marketing Departments’ Influence Tactics

Andreas Engelen, Malte Brettel

Journal of International Marketing

Select article: Autonomous versus Merged Marketing Departments: The Impact of Current Department Structure and Previous Restructuring Experience on Faculty Perceptions

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Research article

First published 2005-12

Autonomous versus Merged Marketing Departments: The Impact of Current Department Structure and Previous Restructuring Experience on Faculty Perceptions

William T. Neese, Stephen S. Batory

Journal of Marketing Education

Select article: Getting the Board on Board: Marketing Department Power and Board Interlocks

Open access

Research article

First published 2025-2

Getting the Board on Board: Marketing Department Power and Board Interlocks

Peter Ebbes, Frank Germann, Rajdeep Grewal

Journal of Marketing Research

Select article: With Power Comes Responsibility: How Powerful Marketing Departments Can Help Prevent Myopic Management

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Research article

First published 2019-5

With Power Comes Responsibility: How Powerful Marketing Departments Can Help Prevent Myopic Management

Raji Srinivasan, Nandini Ramani

Journal of Marketing

Select article: The Art and Science of Marketing a Marketing Department

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Research article

First published 1986-07

The Art and Science of Marketing a Marketing Department

A. Coskun Samli, Ralph C. Hook, Japhet Nkonge

Journal of Management Education

Select article: The Art and Science of Marketing a Marketing Department

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Research article

First published 1988-08

The Art and Science of Marketing a Marketing Department

A. Coskun Samli, Ralph C. Hook, Japhet Nkonge

Journal of Marketing Education

Select article: Research Performance of Marketing Academics and Departments: An International Comparison

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Research article

First published 2015-5

Research Performance of Marketing Academics and Departments: An International Comparison

Geoffrey N. Soutar, Ian Wilkinson, Louise Young

Australasian Marketing Journal

Select article: Publications in Major Marketing Journals: An Analysis of Scholars and Marketing Departments

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Research article

First published 2000-08

Publications in Major Marketing Journals: An Analysis of Scholars and Marketing Departments

Ays[UNKNOWN]n Bak[UNKNOWN], Scott J. Vitell, Gregory M. Rose

Journal of Marketing Education

Select article: Understanding the Marketing Department's Influence within the Firm

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Research article

First published 2009-3

Understanding the Marketing Department's Influence within the Firm

Peter C. Verhoef, Peter S.H. Leeflang

Journal of Marketing

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