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Select article: DECISION COSTS AND BETTING MARKET EFFICIENCY

Retricted access

Research article

First published 2000-11

DECISION COSTS AND BETTING MARKET EFFICIENCY

Kelly Busche, W. David Walls

Rationality and Society

Select article: Marketing Doctrine: A Principles-Based Approach to Guiding Marketing Decision Making in Firms

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Research article

First published 2014-7

Marketing Doctrine: A Principles-Based Approach to Guiding Marketing Decision Making in Firms

Goutam Challagalla, Brian R. Murtha, Bernard Jaworski

Journal of Marketing

Select article: Bridging the Academic–Practitioner Divide in Marketing Decision Models

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Research article

First published 2011-7

Bridging the Academic–Practitioner Divide in Marketing Decision Models

Gary L. Lilien

Journal of Marketing

Select article: Market-Based Information for Decision Support in Human Resource Development

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Research article

First published 2005-03

Market-Based Information for Decision Support in Human Resource Development

David L. Passmore, Evin D. Cebeci, Rose M. Baker

Human Resource Development Review

Select article: Implications of behavioral decision theory for health marketing

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Research article

First published 2007-03

Implications of behavioral decision theory for health marketing

Sandra C. Jones

Marketing Theory

Select article: The views and perceptions of managers on the role of marketing research in decision making

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Research article

First published 2018-1

The views and perceptions of managers on the role of marketing research in decision making

Piotr Tarka

International Journal of Market Research

Select article: “You Need to Listen to the Market!”: Making Decisions Through Senses in China’s Largest Cut-Flower Market

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Research article

First published 2024

“You Need to Listen to the Market!”: Making Decisions Through Senses in China’s Largest Cut-Flower Market

Rui Sun

American Behavioral Scientist

Select article: Capitalizing on Game Theory for Optimal Marketing Decision in Service Industry: Evidence From Telecommunication Industry in Nigeria

Open access

Research article

First published 2021-4

Capitalizing on Game Theory for Optimal Marketing Decision in Service Industry: Evidence From Telecommunication Industry in Nigeria

Oluwakemi T. Oreagba, Olaleke O. Ogunnaike, Oladele J. Kehinde

Sage Open

Select article: An Analysis Between Search Engine Optimization Versus Social Media Marketing Affecting Individual Marketer’s Decision--Making Behavior

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Research article

First published 2019-6

An Analysis Between Search Engine Optimization Versus Social Media Marketing Affecting Individual Marketer’s Decision--Making Behavior

Ravneet Singh Bhandari, Sanjeev Bansal

Jindal Management Journal

Select article: Travel decisions of students at a US university: Segmenting the international market

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Research article

First published 2006-10

Travel decisions of students at a US university: Segmenting the international market

Kakyom Kim, Giri Jogaratnam, Jeonghee Noh

Journal of Vacation Marketing

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