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Articles (386)

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1-10 of 386 results for marketing conceptual systems

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Select article: Conceptualizing and evaluating the functions of destination marketing systems

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Other

First published 2007-07

Conceptualizing and evaluating the functions of destination marketing systems

Youcheng Wang, Shirley Monnette Russo

Journal of Vacation Marketing

Select article: A conceptual framework for the oil market dynamics: A systems approach

Free access

Research article

First published 2016-3

A conceptual framework for the oil market dynamics: A systems approach

Seyed Hossein Hosseini, Hamed Shakouri G, Adel Peighami

Energy Exploration & Exploitation

Select article: Informal Cross Border Trade as a Substratum Marketing System: A Review and Conceptual Framework

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Research article

First published 2020-3

Informal Cross Border Trade as a Substratum Marketing System: A Review and Conceptual Framework

Eldrede Kahiya, Djavlonbek Kadirov

Journal of Macromarketing

Select article: Advancing conceptual clarity in marketing science: Delineating process and systems perspectives on value co-creation

Open access

Research article

First published 2026

Advancing conceptual clarity in marketing science: Delineating process and systems perspectives on value co-creation

Hannu Makkonen, Jaakko Aspara, Christian Grönroos [...]

Marketing Theory

Select article: On “Brand”—Whether a Semiotic Marketing System or Not

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Research article

First published 2015-9

On “Brand”—Whether a Semiotic Marketing System or Not

John F. Gaski

Journal of Macromarketing

Select article: Macro-Marketing System Performance: a Conceptualization

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Other

First published 1981-10

Macro-Marketing System Performance: a Conceptualization

Eric H. Shaw

Journal of Macromarketing

Select article: Marketing as a Communication System: The Marketing Concept Revisited

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Research article

First published 1972-10

Marketing as a Communication System: The Marketing Concept Revisited

Bent Stidsen, Thomas F. Schutte

Journal of Marketing

Select article: Alternative Economies as Marketing Systems? The Role of Value Creation and the Criticism of Economic Growth

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Research article

First published 2018-3

Alternative Economies as Marketing Systems? The Role of Value Creation and the Criticism of Economic Growth

Michaela Haase, Ingrid Becker, Doreén Pick

Journal of Macromarketing

Select article: Marketing Systems—A Core Macromarketing Concept

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Research article

First published 2007-09

Marketing Systems—A Core Macromarketing Concept

Roger A. Layton

Journal of Macromarketing

Select article: Market Segmentation,Advertising and the Concept of Communication Systems

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Research article

First published 1975-01

Market Segmentation,Advertising and the Concept of Communication Systems

Bent Stidsen

Journal of the Academy of Marketing Science

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