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Research article

First published 1990-10

Communication Strategies in Marketing Channels: A Theoretical Perspective

Jakki Mohr, John R. Nevin

Journal of Marketing

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Research article

First published 1993-06

Community Resources and Economic Development Marketing Strategy: An Empirical Investigation

Daryl McKee, Abhijit Biswas

Journal of Macromarketing

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Research article

First published 2026

Unboxing higher education institutions’ marketing: A bibliometric analysis of effective communication strategies

Macarena Orgilés-Amorós

Research in Comparative and International Education

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Research article

First published 2016-5

Market Meets Community: Institutional Logics as Strategic Resources for Development Work

Hemalatha Venkataraman, Patrick Vermeulen, Aafke Raaijmakers [...]

Organization Studies

Open access

Research article

First published 2024-06

Marketing Strategies Used by Tobacco Companies Targeting the Queer Community

Kendra Lewis, Diamond Cunningham, Pamela Valera

Tobacco Use Insights

Retricted access

Research article

First published 1997-06

Community Culture and Marketing Strategy as Sources of Economic Development Competitive Advantage: A Study among Rural U.S. Communities

Daryl McKee, Milan Wall, Vicki Luther

Journal of Macromarketing

Retricted access

Research article

First published 2012-12

Dame Lynne Brindley: The British Library and the Role of Strategic Marketing and Communications,2001–2009

Jill Finney

Alexandria: The Journal of National and International Library and Information Issues

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Research article

First published 2022-11

Enhancing the Adoption of Evidence-Based Health Marketing and Promotion Strategies in Local Communities: Building a Communication Dissemination and Support System for the National Diabetes Prevention Program

Alexis Williams, Shelly-Ann Bowen, Monica Murphy [...]

Health Promotion Practice

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Research article

First published 2011-06

Biotech communication & marketing strategies for 2011

Hamid Ghanadan

Industrial Biotechnology

Retricted access

Research article

First published 1964-1

The Marketing Strategy of Planned Visual Communications

Gerald Stahl

Journal of Marketing

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