This study examines whether a community's economic development marketing strategy is related to the "richness," or munificence, of its resources. This is tested using data from content analysis of economic development advertising and from secondary socioeconomic data on 177 U.S. communities. The results indicate that resource-constrained communities are likely to market themselves as locations for firms pursuing a cost-based strategy, while there is little evidence that resource-rich communities attempt to differentiate themselves.
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