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Research article

First published 2024

Crafting Inclusive Marketing Campaigns: Insights and Influential Factors in the Indian Context

Saurabh Upadhyay, Nikhita Tuli, Harish Kumar

Australasian Marketing Journal

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Research article

First published 2024-12

When Low Social Trust Undermines Social Marketing Campaigns: The Impact of Social Trust on the Effectiveness of COVID-19 Vaccination Campaigns

Daniel K. Maduku

Social Marketing Quarterly

Open access

Research article

First published 2021

You Have Options: Implementing and evaluating a contraceptive choice social marketing campaign

Beth Sundstrom, Andrea L DeMaria, Merissa Ferrara [...]

The Journal of Medicine Access

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Case report

First published 2025

Eat.Move.Save.: Implementation and Evaluation of a Social Marketing Campaign Prioritizing Reach to Adults Eligible for SNAP-Ed

Kerri L. Raymond, Shelby Owen, Caitlin Kownacki [...]

Social Marketing Quarterly

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Research article

First published 2026-3-13

Prioritising Reach Over Contribution Size: On the Drivers of Market Entry After Crowdfunding Campaign Success

Claire van Teunenbroek, Jasmin Bijvank, Karsten Wenzlaff

Journal of Alternative Finance

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Research article

First published 2016-3

Application of the Transtheoretical Model and Social Marketing to Antidepression Campaign Websites

Tatiana Levit, Magdalena Cismaru, Alexis Zederayko

Social Marketing Quarterly

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Research article

First published 2014-12

Examining the Historical Roots of Social Marketing Through the Lights in Darkest England Campaign

Jayne Krisjanous

Journal of Macromarketing

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Research article

First published 2020-4

Interest representation in transnational labour markets: Campaigning as an alternative to traditional union action?

Ursula Mense-Petermann

Journal of Industrial Relations

Open access

Research article

First published 2023-3

A Popular Approach,but Do They Work? A Systematic Review of Social Marketing Campaigns to Prevent Sexual Violence on College Campuses

Chelsey Lee, Jessica Bouchard, Jennifer S. Wong

Violence Against Women

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Research article

First published 2022-3

In varietate concordia?! Political parties’ digital political marketing in the 2019 European Parliament election campaign

Simon Kruschinski, Márton Bene

European Union Politics

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