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Research article

First published 2014-7

Marketing Doctrine: A Principles-Based Approach to Guiding Marketing Decision Making in Firms

Goutam Challagalla, Brian R. Murtha, Bernard Jaworski

Journal of Marketing

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Research article

First published 2022-6

The historical approach to marketing and consumption: Contributions and research programmes

Helene Gorge, Anthony Galluzzo

Recherche et Applications en Marketing (English Edition)

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Research article

First published 2025-8

A Constructivist Approach to Integrating AI in Marketing Education: Bridging Theory and Practice

Shahper Richter, Marilyn Giroux, Inna Piven [...]

Journal of Marketing Education

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Research article

First published 2016-3

A conceptual framework for the oil market dynamics: A systems approach

Seyed Hossein Hosseini, Hamed Shakouri G, Adel Peighami

Energy Exploration & Exploitation

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Research article

First published 2018-12

The dilemma between the pro-market and the pro-poor local economic development approaches in the democratic South Africa: Theoretical perspective

Themba Lukhele, Thanyani Madzivhandila

Local Economy: The Journal of the Local Economy Policy Unit

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Research article

First published 2021-4

Marketing Student Perceptions of Academic Program Quality and Relationships to Surface,Deep,and Strategic Learning Approaches

William T. Faranda, Theresa B. Clarke, Irvine Clarke

Journal of Marketing Education

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Research article

First published 1989-08

An Experiential Approach to Marketing Education

William R. Wynd

Journal of Marketing Education

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Research article

First published 2021-8

Thank You for Being a Friend: A Peer-Learning Approach to Marketing Education

Matthew M. Lastner, Duleep Delpechitre, Emily A. Goad [...]

Journal of Marketing Education

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Research article

First published 1996-7

A Market-Based Approach for Partner Selection in Marketing Alliances

Chekitan S. Dev, Saul Klein, Reed A. Fisher

Journal of Travel Research

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Research article

First published 2000

The Need for a Market-Oriented Approach

José O. Mora

Food and Nutrition Bulletin

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