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First published 2007-10

Developing a Promotional Strategy: Important Questions for Social Marketing

Rosemary Thackeray, Brad L. Neiger, Carl L. Hanson

Health Promotion Practice

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Research article

First published 2010-7

The Role of Marketing in the Promotion of Breastfeeding

Arminda do Paço, Ricardo Gouveia Rodrigues, Paulo Duarte [...]

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Research article

First published 2009-11

The integration of health promotion and social marketing

Jenny Griffiths, Clive Blair-Stevens, Richard Parish

Perspectives in Public Health

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Research article

First published 2022-2

Can the six dimensions of Marketing Promotion enhance performance in the international shipbuilding industry?

Carlos Mascaraque-Ramírez, Lorena Para-González

Proceedings of the Institution of Mechanical Engineers,Part M: Journal of Engineering for the Maritime Environment

Open access

Research article

First published 2024-10

Cause-Related Marketing as Sales Promotion

Christina Schamp, Mark Heitmann, Yuri Peers [...]

Journal of Marketing Research

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Research article

First published 2023-4

Examining the Efficacy of Time Scarcity Marketing Promotions in Online Retail

Jillian Hmurovic, Cait Lamberton, Kelly Goldsmith

Journal of Marketing Research

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Research article

First published 2005-10

Market Valuation Models of the Effect of Advertising and Promotional Spending: A Review and Meta-Analysis

Margy P. Conchar, Melvin R. Crask, George M. Zinkhan

Journal of the Academy of Marketing Science

Open access

Research article

First published 2016

An investigation of strategies used in alcohol brand marketing and alcohol-related health promotion on Facebook

Megan SC Lim, James D Hare, Elise R Carrotte [...]

DIGITAL HEALTH

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Other

First published 2008-10

Enhancing Promotional Strategies Within Social Marketing Programs: Use of Web 2.0 Social Media

Rosemary Thackeray, Brad L. Neiger, Carl L. Hanson [...]

Health Promotion Practice

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Research article

First published 2017-12

Impact of Social Media Marketing,Price Promotion,and Corporate Social Responsibility on Customer Satisfaction

Jalal Rajeh Hanaysha

Jindal Management Journal

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