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Research article

First published 2021-1

Marketing Agility: The Concept,Antecedents,and a Research Agenda

Kartik Kalaignanam, Kapil R. Tuli, Tarun Kushwaha [...]

Journal of Marketing

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Research article

First published 2023-6

Marketing Agility in Subsidiaries: Market Orientation and Marketing Program Standardization as the “Twin Engines” of Performance

Ayşegül Özsomer, Bernard Simonin, Timo Mandler

Journal of International Marketing

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Research article

First published 2022-11

Linking SME international marketing agility to new technology adoption

Amonrat Thoumrungroje, Olimpia C Racela

International Small Business Journal: Researching Entrepreneurship

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Research article

First published 2023-12

Supply Chain Agility and Competitive Advantage: A Moderated Mediation Analysis of Lean Marketing

George Kankam, Mawuko Dza

Journal of Operations and Strategic Planning

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Research article

First published 2024-8

Sustaining innovation during downsizing strategy through knowledge coupling,business process digitization,and market capitalizing agility

Sayed Muhammad Fawad Sharif, Naiding Yang, Atiq ur Rehman [...]

Australian Journal of Management

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Research article

First published 2014-5

Strategic Agility in MNEs: Managing Tensions to Capture Opportunities across Emerging and Established Markets

Sebastian P.L. Fourné, Justin J.P. Jansen, Tom J.M. Mom

California Management Review

Free access

Research article

First published 2024-5

Value Creation Agility on Business Performance: An Empirical Study in Retail Fashion SMEs

Mulyana Mulyana, Tatiek Nurhayati, Erlinda Ramadhani Permata Putri

Journal of Creating Value

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Article commentary

First published 2021-1

Commentary: The Future of Marketing Is Agile

Ann Lewnes

Journal of Marketing

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Research article

First published 2020-8

Examining the Effect of Marketing Innovations on GPMA: A Study Using the PLS–SEM Approach

Mayank Pant, Amarpreet Singh Virdi, D. S. Chaubey

Global Business Review

Open access

Research article

First published 2020-11

An Agile Approach to Service Innovation: Creating Valuable Service Innovation with Agile Resource Integration

Rolf Findsrud

Journal of Creating Value

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