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Articles (4073)

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1-10 of 4073 results for marketing accountability

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Select article: Marketing Metrics That Contribute to Marketing Accountability in the Technology Sector

Open access

Research article

First published 2013

Marketing Metrics That Contribute to Marketing Accountability in the Technology Sector

Adam Gaskill, Hume Winzar

Sage Open

Select article: Marketing Accountability and Marketing's Stature: An Examination of Senior Executive Perspectives

Retricted access

Research article

First published 2010-8

Marketing Accountability and Marketing's Stature: An Examination of Senior Executive Perspectives

Don O'sullivan, Patrick Butler

Australasian Marketing Journal

Select article: Consequences of Marketing Asset Accountability—A Natural Experiment

Open access

Research article

First published 2024-9

Consequences of Marketing Asset Accountability—A Natural Experiment

Peter Guenther, Miriam Guenther, Bryan A. Lukas [...]

Journal of Marketing

Select article: Session 3: Accountability in Marketing

Retricted access

Research article

First published 2007-9

Session 3: Accountability in Marketing

Michel Sara

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

Select article: University Accounting Curriculum,IT,and Job Market Demands: Evidence From Yemen

Open access

Research article

First published 2021-4

University Accounting Curriculum,IT,and Job Market Demands: Evidence From Yemen

Hamood Mohammed Al-Hattami

Sage Open

Select article: Accounting Curricula in Universities and Market Needs: The Jordanian Case

Open access

Research article

First published 2020-1

Accounting Curricula in Universities and Market Needs: The Jordanian Case

Bassam Maali, Ali M. Al-Attar

Sage Open

Select article: Introducing the Marketing Accountability Standards Board (MASB) and its Common-Language Marketing Dictionary : Background,Description,Vision,and Prospects

Retricted access

Research article

First published 2021-12

Introducing the Marketing Accountability Standards Board (MASB) and its Common-Language Marketing Dictionary : Background,Description,Vision,and Prospects

John F. Gaski

Journal of Macromarketing

Select article: Audit Committee Accounting Expertise,Analyst Following,and Market Liquidity

Retricted access

Research article

First published 2018-4

Audit Committee Accounting Expertise,Analyst Following,and Market Liquidity

David B. Farber, Shawn X. Huang, Elaine Mauldin

Journal of Accounting,Auditing & Finance

Select article: Mapping accountability changes in labour market administrations: from concentrated to shared accountability?

Retricted access

Research article

First published 2013-6

Mapping accountability changes in labour market administrations: from concentrated to shared accountability?

Bastian Jantz, Werner Jann

International Review of Administrative Sciences

Select article: Marketization and Varieties of Accountability Relationships in Employment Services: Comparing Denmark,Germany,and Great Britain

Retricted access

Research article

First published 2018-3

Marketization and Varieties of Accountability Relationships in Employment Services: Comparing Denmark,Germany,and Great Britain

Bastian Jantz, Tanja Klenk, Flemming Larsen [...]

Administration & Society

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