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Articles (171)

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1-10 of 171 results for marketing/consumerism

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Select article: Modifying markets: Consumerism and institutional work in nonprofit marketing

Retricted access

Research article

First published 2020-9

Modifying markets: Consumerism and institutional work in nonprofit marketing

Anna Fyrberg Yngfalk, Carl Yngfalk

Marketing Theory

Select article: Consumer Attitudes towards Business Firms’ Marketing Philosophy,Consumerism and Government Regulations in India: A Cross-sectional Analysis

Retricted access

Research article

First published 2012-12

Consumer Attitudes towards Business Firms’ Marketing Philosophy,Consumerism and Government Regulations in India: A Cross-sectional Analysis

Sanjay K. Jain, Parul Goel

Vision: The Journal of Business Perspective

Select article: Marketing Education: A Guide to Consumerism

Retricted access

Research article

First published 1970-7

Marketing Education: A Guide to Consumerism

George S. Day, David A. Aaker

Journal of Marketing

Select article: Attitudes towards Marketing Practices,Consumerism and Government Regulations: An Exploratory Survey of Consumers in India

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Research article

First published 1991-1

Attitudes towards Marketing Practices,Consumerism and Government Regulations: An Exploratory Survey of Consumers in India

Sundar G Bharadwaj, P N Thirunarayana, P Rajan Varadarajan

Vikalpa: The Journal for Decision Makers

Select article: From Green Intentions to Actions: The Role of Covert,Overt,and Guerrilla Marketing in Promoting Green Consumerism

Open access

Research article

First published 2025-10

From Green Intentions to Actions: The Role of Covert,Overt,and Guerrilla Marketing in Promoting Green Consumerism

Muhammad Ashraf, Asif Mahmood

Sage Open

Select article: Consumerism and Marketing Management

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Research article

First published 1975-4

Consumerism and Marketing Management

Norman Kangun, Keith K. Cox, James Higginbotham [...]

Journal of Marketing

Select article: A Study on Islamic Consumerism from a Cultural Perspective

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Research article

First published 2009-9

A Study on Islamic Consumerism from a Cultural Perspective

IkRan Eum

International Area Studies Review

Select article: Consumerism and Health Care Marketing

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Research article

First published 1979-12

Consumerism and Health Care Marketing

Alan R. Andreasen

California Management Review

Select article: Consumer Attitudes toward Marketing and Consumerism

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Research article

First published 1972-10

Consumer Attitudes toward Marketing and Consumerism

Hiram C. Barksdale, William R. Darden

Journal of Marketing

Select article: The Tyranny of the Customer and the Cost of Consumerism: An Analysis Using Systems and Psychoanalytic Approaches to Groups and Society

Retricted access

Research article

First published 1999-06

The Tyranny of the Customer and the Cost of Consumerism: An Analysis Using Systems and Psychoanalytic Approaches to Groups and Society

Susan Long

Human Relations

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