Consumerism and Health Care Marketing

Mazur Paul , “Does Distribution Cost Enough?” For- — tune (November 1947), p. 138.

Stewart Paul W. Dewhurst J. Frederic , with the assistance of Louis Field, Does Distribution Cost Too Much? (New York: Twentieth Century Fund, 1939).

See, for example, Farmer Richard N. , “Would You Want Your Daughter to Marry a Marketing Man?” Journal of Marketing, Vol. 31 (January 1967), No. 1, pp. 1–3.

Nadel Mark V. , The Politics of Consumer Protection (Indianapolis: The Bobbs-Merrill Co., Inc., 1971).

Kaye Evelyn , The Family Guide to Children's Television (New York: Pantheon Books, 1974).

Andreasen Alan R. , The Disadvantaged Consumer (New York: The Free Press, 1975).

Andreasen Alan R. Best Arthur , “Consumers Complain—Does Business Respond?” Harvard Business Review, Vol. 55, No. 4, (July-August 1977), pp. 93–101.

Warland Rex H. Herrmann Robert O. Willits Jane , “Dissatisfied Consumers: Who Gets Upset and Who Takes Action?” Journal of Consumer Affairs, (Winter 1975), p. 161.

Andreasen Best , op. cit.

Hunt H. Keith , “CS/D: The Program Planning and Evaluation Perspective,” in Anderson Beverlee B. (ed.), Advances in Consumer Research, Vol. III (Cincinnati: Association for Consumer Research, 1976), pp. 259–60.

Andreasen Alan R. , “A Taxonomy of Consumer Satisfaction/Dissatisfaction Measures,” Journal of Consumer Affairs, Vol. 12, No. 2, (Winter 1977), pp. 11–24.

The analogy of car repairs is approriate. One would certainly not describe an increase in visits to the repair shop as a sign that cars were being built better or that people were taking better care of them.

Kasl Stanislov Cobb Sidney , “Health Behavior, Illness Behavior and Sick-Role Behavior,” Archives of Environmental Health, Vol. 12 (February 1966), pp. 246–66 and Vol. 12 (April 1966), pp. 531–541.

Hunt H. Keith , “CS/D: Bits and Pieces” in Day Ralph L. (ed.), Consumer Satisfaction, Dissatisfaction and Complaining Behavior (Bloomington, Indiana: Department of Marketing, School of Business, Indiana University, 1977), p. 39.

Hochbaum Godfrey M. , “A Critical Assessment of Marketing's Place in Preventive Health Care,” in Cooper Philip D. Kehoe William J. Murphy Patrick E. (eds.), Marketing and Preventive Health Care: Interdisciplinary and Interorganizational Perspectives (Chicago: American Marketing Association, 1978.), p. 5.

Hochbaum , op. cit., p. 6.

Nolen William J. , The Making of a Surgeon (New York: Random House, Inc., 1970).

Pfaff Martin Blivice Sheldon , “Socioeconomic Correlates of Consumer and Citizen Dissatisfaction and Activism,” in Day, op. cit., pp. 115–123.

Ölander Folke , “Consumer Satisfaction—A Skeptic's View,” in Hunt H. Keith (ed.), Conceptualization and Measurement of Consumer Satisfaction and Dissatisfaction (Cambridge, Mass: Marketing Science Institute, 1977).

Oliver Richard L. , “A Theoretical Reinterpretation of Expectation and Disconfirmation Effects on Posterior Product Evaluation: Experiences in the Field,” in Day , op. cit., pp. 2–9.

Hunt , op. cit., p. 41.

Andreasen Best , op. cit.

Ricci Edmund Nelson Bardin Pecarchik Robert , “The Consumer Movement in Health Care,” paper presented at the American Sociological Association annual meetings, Montreal, Canada, 5 August 1974.

Andreasen Best , op. cit.

Best Arthur Andreasen Alan R. , “Consumer Response to Unsatisfactory Purchases: A Survey of Perceiving Defects, Voicing Complaints and Obtaining Redress,” Law and Society Review, Vol. 11, No. 3, (Spring 1977), p. 709.

Andreasen , op. cit.

It is recognized that increased competition is not favorably regarded in the medical community. However, the trend is in this direction with the advent of generic drug prescribing and advertising of basic medical services.

See, for example, Hochbaum , op. cit.; and Venkatesan M. , “Preventive Health Care and Marketing: Positive Aspects,” in Cooper Kehoe Murphy , op. cit., pp. 12–25.

Flexner William A. , “By Choice A Limited Government Role,” in Cooper Kehoe Murphy , op. cit., p. 64.

Moriarty Mark , “Advertising Preventive Health Care: Informational, Persuasive, Ethical?” in Cooper Kehoe Murphy , op. cit., p. 57.

Andreasen , op, cit.

Chamberlain Robert M. , “Is Marketing Too Stigmatized to be Effectively Accepted in Preventive Health Care,” in Cooper Kehoe Murphy , op. cit., p. 58.