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Articles (215)

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1-10 of 215 results for market-driven sustainability

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Select article: Sustainable Marketing: Market-Driving,Not Market-Driven

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Article commentary

First published 2021-3

Sustainable Marketing: Market-Driving,Not Market-Driven

Jagdish N. Sheth, Atul Parvatiyar

Journal of Macromarketing

Select article: Artificial Intelligence Driven Marketing Analytics Capability and Sustainability Positioning in B2B Firms: A Review and Future Research Direction

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Research article

First published 2025-12

Artificial Intelligence Driven Marketing Analytics Capability and Sustainability Positioning in B2B Firms: A Review and Future Research Direction

Shahin Akther, Muhammad Sabbir Rahman

Paradigm: A Management Research Journal

Select article: ‘It’s up to the market to decide’: Revealing and concealing power in the sustainable tea supply chain

Open access

Research article

First published 2021-9

‘It’s up to the market to decide’: Revealing and concealing power in the sustainable tea supply chain

Matthew Archer, Hannah Elliott

Critique of Anthropology

Select article: Marketing for Sustainability: Extending the Conceptualisation of the Marketing Mix to Drive Value for Individuals and Society at Large

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Research article

First published 2017-5

Marketing for Sustainability: Extending the Conceptualisation of the Marketing Mix to Drive Value for Individuals and Society at Large

Alan Pomering

Australasian Marketing Journal

Select article: Click for Care,Care for Planet: Sustainable Marketing Drivers of Telemedicine Adoption

Open access

Research article

First published 2025-1

Click for Care,Care for Planet: Sustainable Marketing Drivers of Telemedicine Adoption

Altuğ Ocak

Telemedicine Reports

Select article: Beyond Compliance: Governance,Diversity and Sustainability as Strategic Drivers of Corporate Value in Emerging Markets

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Editorial

First published 2026

Beyond Compliance: Governance,Diversity and Sustainability as Strategic Drivers of Corporate Value in Emerging Markets

S Sreenivasa Murthy, J Kiranmai

Indian Journal of Corporate Governance

Select article: Who Drives Market Access for Genetically Modified Organisms and Products in Korea? A Political Economy Approach to Sustainable Development

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Case report

First published 2016-7

Who Drives Market Access for Genetically Modified Organisms and Products in Korea? A Political Economy Approach to Sustainable Development

Bongsuk Sung, Ki-Kwan Yoon, Seunghun Yu

Science,Technology and Society

Select article: Circular economy business models as context-forging opportunities: the role of circular managers in driving sustainable innovation in emerging markets

Open access

Research article

First published 2025-9

Circular economy business models as context-forging opportunities: the role of circular managers in driving sustainable innovation in emerging markets

Adayanna Teberges Dantas Queiroga, Patrick Elf, Veronica Macário de Oliveira

Journal of Tropical Futures: Sustainable Business,Governance & Development

Select article: Continuous Challenges: Case Study of a Sustainable University Adult Education Graduate Program

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Research article

First published 2023-5

Continuous Challenges: Case Study of a Sustainable University Adult Education Graduate Program

Royce Ann Collins, Jeff Zacharakis

Adult Learning

Select article: Regulation of data-driven market power in the digital economy: Business value creation and competitive advantages from big data

Open access

Research article

First published 2023-6

Regulation of data-driven market power in the digital economy: Business value creation and competitive advantages from big data

Victoria Fast, Daniel Schnurr, Michael Wohlfarth

Journal of Information Technology

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