Search results: Sage Journals

Restricted accessResearch articleFirst published January, 2000

Market-Driven Versus Driving Markets

Bernard Jaworski, Ajay K. Kohli, Arvind Sahay

Journal of the Academy of Marketing Science

Restricted accessResearch articleFirst published September, 2000

The Capabilities and Perfor Mance Advantages of Market‐Driven Firms: An Empirical Investigation

Douglas W. Vorhies, Michael Harker

Australian Journal of Management

Restricted accessResearch articleFirst published November, 2016

Market-Driven Technological Innovation Through Acquisitions

Jongkuk Lee, Minyoung Kim

Journal of Management

Restricted accessArticle commentaryFirst published March, 2021

Sustainable Marketing: Market-Driving,Not Market-Driven

Jagdish N. Sheth, Atul Parvatiyar

Journal of Macromarketing

Restricted accessEditorialFirst published June, 2026

Emerging Technologies,Data-Driven Insights,and the Transformation of Marketing Systems

Ben Arfi Wissal, Karim Ben Slimane, Alexandru Capatina [...]

Journal of Macromarketing

Restricted accessResearch articleFirst published August, 2019

Customer Journey Mapping as a New Way to Teach Data-Driven Marketing as a Service

Andrea Micheaux, Birgit Bosio

Journal of Marketing Education

Restricted accessResearch articleFirst published August, 2026

From Insight to Impact: Closing the Marketing Science Value Chain with Interactive,Research-Driven Apps

Konstantin Pikal, Francisco Villarroel Ordenes, Dennis Herhausen [...]

Journal of Interactive Marketing

Open accessResearch articleFirst published June, 2023

Regulation of data-driven market power in the digital economy: Business value creation and competitive advantages from big data

Victoria Fast, Daniel Schnurr, Michael Wohlfarth

Journal of Information Technology

Restricted accessResearch articleFirst published October, 1994

The Capabilities of Market-Driven Organizations

George S. Day

Journal of Marketing

Restricted accessResearch articleFirst published September, 2005

Driving Markets and Market Growth

Susan Foreman

Henley Manager Update

Restricted accessResearch articleFirst published January, 2000

Market-Driven Versus Driving Markets

Bernard Jaworski, Ajay K. Kohli, Arvind Sahay

Journal of the Academy of Marketing Science

Restricted accessResearch articleFirst published September, 2000

The Capabilities and Perfor Mance Advantages of Market‐Driven Firms: An Empirical Investigation

Douglas W. Vorhies, Michael Harker

Australian Journal of Management

Restricted accessResearch articleFirst published November, 2016

Market-Driven Technological Innovation Through Acquisitions

Jongkuk Lee, Minyoung Kim

Journal of Management

Restricted accessArticle commentaryFirst published March, 2021

Sustainable Marketing: Market-Driving,Not Market-Driven

Jagdish N. Sheth, Atul Parvatiyar

Journal of Macromarketing

Restricted accessEditorialFirst published June, 2026

Emerging Technologies,Data-Driven Insights,and the Transformation of Marketing Systems

Ben Arfi Wissal, Karim Ben Slimane, Alexandru Capatina [...]

Journal of Macromarketing

Restricted accessResearch articleFirst published August, 2019

Customer Journey Mapping as a New Way to Teach Data-Driven Marketing as a Service

Andrea Micheaux, Birgit Bosio

Journal of Marketing Education

Restricted accessResearch articleFirst published August, 2026

From Insight to Impact: Closing the Marketing Science Value Chain with Interactive,Research-Driven Apps

Konstantin Pikal, Francisco Villarroel Ordenes, Dennis Herhausen [...]

Journal of Interactive Marketing

Open accessResearch articleFirst published June, 2023

Regulation of data-driven market power in the digital economy: Business value creation and competitive advantages from big data

Victoria Fast, Daniel Schnurr, Michael Wohlfarth

Journal of Information Technology

Restricted accessResearch articleFirst published October, 1994

The Capabilities of Market-Driven Organizations

George S. Day

Journal of Marketing

Restricted accessResearch articleFirst published September, 2005

Driving Markets and Market Growth

Susan Foreman

Henley Manager Update