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Articles (6574)

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1-10 of 6574 results for market theory

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Select article: On the intersection of marketing history and marketing theory

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Review article

First published 2011-12

On the intersection of marketing history and marketing theory

Shelby D. Hunt

Marketing Theory

Select article: The ‘Market’ in the Theory of Regulation

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Research article

First published 2018-10

The ‘Market’ in the Theory of Regulation

David Campbell

Social & Legal Studies

Select article: A comment on the relationship between the history of marketing thought and the development of marketing theory

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Review article

First published 2011-12

A comment on the relationship between the history of marketing thought and the development of marketing theory

Eric H. Shaw

Marketing Theory

Select article: Marketing thought and the further development of marketing theory

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Review article

First published 2011-12

Marketing thought and the further development of marketing theory

Stanley J. Shapiro

Marketing Theory

Select article: On a Theory of Markets and Marketing: From Positively Normative to Normatively Positive

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Research article

First published 2007-6

On a Theory of Markets and Marketing: From Positively Normative to Normatively Positive

Stephen L. Vargo

Australasian Marketing Journal

Select article: Academic and Practitioner Theories of Marketing

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Research article

First published 2002-03

Academic and Practitioner Theories of Marketing

Joep Cornelissen

Marketing Theory

Select article: Towards a Critical Multicultural Marketing Theory

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Research article

First published 2002-06

Towards a Critical Multicultural Marketing Theory

Dawn Burton

Marketing Theory

Select article: Teaching Marketing Theory

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Research article

First published 2002-03

Teaching Marketing Theory

Peter November

Marketing Theory

Select article: Reflections on the history of marketing thought and theory development

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Review article

First published 2011-12

Reflections on the history of marketing thought and theory development

Robert D. Tamilia

Marketing Theory

Select article: Taboo theorists: Karl Marx and marketing theory

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Research article

First published 2025

Taboo theorists: Karl Marx and marketing theory

Robert Cluley, Stephen Dunne

Marketing Theory

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