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Articles (1377)

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1-10 of 1377 results for market simulation

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Select article: Learner Satisfaction in Marketing Simulation Games

Retricted access

Research article

First published 2016-8

Learner Satisfaction in Marketing Simulation Games

Albert Caruana, Antonella La Rocca, Ivan Snehota

Journal of Marketing Education

Select article: Relationship marketing and the order of simulation

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Review article

First published 2012-9

Relationship marketing and the order of simulation

Per Østergaard, James Fitchett

Marketing Theory

Select article: Creating Value in Marketing and Business Simulations

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Research article

First published 2016-8

Creating Value in Marketing and Business Simulations

Ernest R. Cadotte

Journal of Marketing Education

Select article: The Role of ABSEL in the Development of Marketing Simulations in Collegiate Education

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Research article

First published 2001-03

The Role of ABSEL in the Development of Marketing Simulations in Collegiate Education

David J. Fritzsche, Alvin C. Burns

Simulation & Gaming

Select article: Incorporating Customer Lifetime Value Into Marketing Simulation Games

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Research article

First published 2010-06

Incorporating Customer Lifetime Value Into Marketing Simulation Games

Hugh M. Cannon, James N. Cannon, Manfred Schwaiger

Simulation & Gaming

Select article: Demand Equations for Business Simulations with Market Segments

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Research article

First published 1990-12

Demand Equations for Business Simulations with Market Segments

Richard D. Teach

Simulation & Gaming

Select article: Are Betting Markets Inefficient? Evidence From Simulations and Real Data

Open access

Research article

First published 2024-1

Are Betting Markets Inefficient? Evidence From Simulations and Real Data

David Winkelmann, Marius Ötting, Christian Deutscher [...]

Journal of Sports Economics

Select article: Using Marketing Simulations for Teaching and Learning

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Research article

First published 2002-07

Using Marketing Simulations for Teaching and Learning

David Tonks

Active Learning in Higher Education

Select article: Adaptive learning in agents behaviour: A framework for electricity markets simulation

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Research article

First published 2014-11

Adaptive learning in agents behaviour: A framework for electricity markets simulation

Tiago Pinto, Zita Vale, Tiago M. Sousa [...]

Integrated Computer-Aided Engineering

Select article: Effects of Participation in a Simulation Game on Marketing Students’ Numeracy and Financial Skills

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Research article

First published 2013-12

Effects of Participation in a Simulation Game on Marketing Students’ Numeracy and Financial Skills

Ross Brennan, Lynn Vos

Journal of Marketing Education

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