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Articles (161)

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1-10 of 161 results for market saturation

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Select article: Competing Loyalty Programs: Impact of Market Saturation,Market Share,and Category Expandability

Retricted access

Research article

First published 2009-1

Competing Loyalty Programs: Impact of Market Saturation,Market Share,and Category Expandability

Yuping Liu, Rong Yang

Journal of Marketing

Select article: Hotel saturation and its impact upon destination marketing

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Research article

First published 2019-4

Hotel saturation and its impact upon destination marketing

Stephen W Litvin, Sara L Romo

Journal of Vacation Marketing

Select article: Managing menu innovation in a saturated market: An empirical evidence from the Chain restaurants in Malaysia

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Research article

First published 2017-10

Managing menu innovation in a saturated market: An empirical evidence from the Chain restaurants in Malaysia

Mazalan Mifli, Rahmat Hashim, Artinah Zainal

Tourism and Hospitality Research

Select article: Economic impact of low-cost carrier in a saturated transport market: Net benefits or zero-sum game?

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Research article

First published 2019-3

Economic impact of low-cost carrier in a saturated transport market: Net benefits or zero-sum game?

Stephen Pratt, Markus Schuckert

Tourism Economics

Select article: An Empirical Framework for Assessing Market Saturation in the U.S. Casino Industry

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Research article

First published 2016-06

An Empirical Framework for Assessing Market Saturation in the U.S. Casino Industry

Clyde W. Barrow, David R. Borges, Alan P. Meister

Gaming Law Review

Select article: Market Saturation in Indian Conditions: Cement Industry - A Case Study

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Research article

First published 1988-3

Market Saturation in Indian Conditions: Cement Industry - A Case Study

T.V. Sethuraman, S.D. Jog, S.M. Khaled

The Indian Economic Journal

Select article: Application of Analytics to Help Telecom Companies Increase Revenue in Saturated Markets

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Other

First published 2013-7

Application of Analytics to Help Telecom Companies Increase Revenue in Saturated Markets

Vijayeta James Lall

FIIB Business Review

Select article: Color Me Effective: The Impact of Color Saturation on Perceptions of Potency and Product Efficacy

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Research article

First published 2025-7

Color Me Effective: The Impact of Color Saturation on Perceptions of Potency and Product Efficacy

Lauren I. Labrecque, Stefanie Sohn, Barbara Seegebarth [...]

Journal of Marketing

Select article: The Lure of the USA: Some Further Reflections

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Research article

First published 1990-4

The Lure of the USA: Some Further Reflections

A G Hallsworth

Environment and Planning A: Economy and Space

Select article: Internet Meme Marketing over the Fad Cycle

Open access

Research article

First published 2026-2

Internet Meme Marketing over the Fad Cycle

Michael R. Ward

Journal of Interactive Marketing

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