Abstract
Wrigley has noted the burgeoning involvement of UK food retailers in the US market. In this paper, attention is drawn to a number of underlying factors that may go some way towards explaining this phenomenon. Of particular interest is the investment climate in the USA as a result of ‘Reaganomics’. Ally this both to the oligopalistic tendencies in the UK food retailing market and to the fears of market saturation and further insights emerge in respect of the trends that Wrigley has observed.
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