Sage Journals: Discover world-class research

Retricted access

Research article

First published 2017-9

Market resource gaps

Lisa J. Abendroth, Jaqueline Pels

Marketing Theory

Retricted access

Research article

First published 2021-03

The Knowledge Value Chain: An Operational Perspective

Cheryl Gaimon, Karthik Ramachandran

Production and Operations Management

Free access

Research article

First published 2024-4

Marketing Analytics Curriculum Integration: An Exploration of Resource Availability for Faculty

Margaret C. Keiper, Jon Nachtigal, Joshua M. Lupinek [...]

Journal of Marketing Education

Retricted access

Research article

First published 1989-1

Information Resources in Newspaper Market Research

N. Riley Kirby, Diana Gonzalez Kirby

News Research Journal

Retricted access

Research article

First published 2005-01

Globalization,Marketing Resources,and Performance: Evidence From China

Xueming Luo, K. Sivakumar, Sandra S. Liu

Journal of the Academy of Marketing Science

Retricted access

Research article

First published 2018-3

Automotive Remanufacturing in the Circular Economy in Europe

Matthias Kalverkamp, Thorsten Raabe

Journal of Macromarketing

Retricted access

Other

First published 2011-4

Crisis management in the travel agency sector: A case study

Yaron Perl, Aviad A. Israeli

Journal of Vacation Marketing

Retricted access

Research article

First published 2025-1

“We Want to Make our Customers Happy”: How Principals of Zoned Elementary Schools Navigate Inequity and Marketing Across Neighborhood Contexts

Natalie Schock, Jennifer E. Cossyleon, Kiara Millay Nerenberg

Urban Education

Open access

Research article

First published 2025-8

Digital Marketing Outsourcing Relationships Between SMEs and Service Providers: An Agency Theory Perspective

Karen Sutherland, Rory Mulcahy, Jacqueline Burgess [...]

Australasian Marketing Journal

Retricted access

Research article

First published 1994-03

An Interactive Multicriteria Approach to Identifying Potential Foreign Markets

V. Kumar, Antonie Stam, Erich A. Joachimsthaler

Journal of International Marketing

Search results