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Articles (323)

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1-10 of 323 results for market incrementalism

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Select article: Market Pioneer and Early Follower Survival Risks: A Contingency Analysis of Really New versus Incrementally New Product-Markets

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Research article

First published 2006-1

Market Pioneer and Early Follower Survival Risks: A Contingency Analysis of Really New versus Incrementally New Product-Markets

Sungwook Min, Manohar U. Kalwani, William T. Robinson

Journal of Marketing

Select article: Market Reaction to Earnings Surprise Warnings: The Incremental Effect of Shareholder Litigation Risk on the Warning Effect

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Review article

First published 2006-4

Market Reaction to Earnings Surprise Warnings: The Incremental Effect of Shareholder Litigation Risk on the Warning Effect

Rowland K. Atiase, Somchai Supattarakul, Senyo Tse

Journal of Accounting,Auditing & Finance

Select article: Retail Marketing: A Novel Research Agenda

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Research article

First published 2016-5

Retail Marketing: A Novel Research Agenda

Andrew G. Parsons, Ellie Descatoires

Australasian Marketing Journal

Select article: Testing the incremental predictive accuracy of new markers

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Research article

First published 2013-10

Testing the incremental predictive accuracy of new markers

Colin B Begg

Clinical Trials

Select article: Commentary: The Boy Who Cried Wolf or Cassandra? A Consideration of the Correct Characterization of Critics of Neoliberal Reforms to the English NHS

Open access

Review article

First published 2023-4

Commentary: The Boy Who Cried Wolf or Cassandra? A Consideration of the Correct Characterization of Critics of Neoliberal Reforms to the English NHS

David I. Benbow

International Journal of Social Determinants of Health and Health Services

Select article: A Study of Incremental Costs for Selling Better and Cheaper Products in Foreign Markets

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Research article

First published 1967-4

A Study of Incremental Costs for Selling Better and Cheaper Products in Foreign Markets

B.N. Bhattasali

Foreign Trade Review

Select article: When Less Is More: How Mindset Influences Consumers’ Responses to Products with Reduced Negative Attributes

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Research article

First published 2020-9

When Less Is More: How Mindset Influences Consumers’ Responses to Products with Reduced Negative Attributes

Vincent Chi Wong, Lei Su, Howard Pong-Yuen Lam

Journal of Marketing

Select article: The Role of Reward Systems in Product Innovations: An Examination of New Product Development Projects

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First published 2015-6

The Role of Reward Systems in Product Innovations: An Examination of New Product Development Projects

Yi-Jen Chen

Project Management Journal

Select article: Female Chief Marketing Officers: When and Why Do Their Marketing Decisions Differ from Their Male Counterparts’?

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Research article

First published 2023-12

Female Chief Marketing Officers: When and Why Do Their Marketing Decisions Differ from Their Male Counterparts’?

Rajita Varma, Raghu Bommaraju, Siddharth S. Singh

Journal of Marketing Research

Select article: The Incremental Marketization and Centralization of State Control of Public Higher Education: A Hermeneutic Interpretation of Legislative and Administrative Texts

Open access

Research article

First published 2006-9

The Incremental Marketization and Centralization of State Control of Public Higher Education: A Hermeneutic Interpretation of Legislative and Administrative Texts

Clifford P. Harbour

International Journal of Qualitative Methods

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