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Articles (41)

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1-10 of 41 results for market hero

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Select article: “Sometime in the future”—The technology entrepreneur as utopian market hero

Retricted access

Research article

First published 2023-3

“Sometime in the future”—The technology entrepreneur as utopian market hero

Ignacio Luri, Ashok Kumar Kaliyamurthy, Matthew Farmer

Marketing Theory

Select article: Editorial: Troubled times demand heroes: Heroic marketing and marketing heroes

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Editorial

First published 2023-3

Editorial: Troubled times demand heroes: Heroic marketing and marketing heroes

Chloe Preece, Athanasia Daskalopoulou, Hope Schau

Marketing Theory

Select article: Advantaging Tourism Through Influencers: Applying Transaction Cost Theory to Recognize Top Hero,Hub,and Hygiene Content Tactics for Tourism Marketing

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Research article

First published 2025-2

Advantaging Tourism Through Influencers: Applying Transaction Cost Theory to Recognize Top Hero,Hub,and Hygiene Content Tactics for Tourism Marketing

Mahmoud Ibraheam Saleh

Journal of Travel Research

Select article: Marketing Dreams,Manufacturing Heroes: The Transnational Labor Brokering of Filipino Workers

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Product review

First published 2011-3

Marketing Dreams,Manufacturing Heroes: The Transnational Labor Brokering of Filipino Workers

Catherine Ceniza Choy

Contemporary Sociology: A Journal of Reviews

Select article: Markets for Migrants: The Philippine Labor Brokerage State in Rodriguez’s Migrants for Export and Anna Guevarra’s Marketing Dreams,Manufacturing Heroes

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Product review

First published 2013-1

Markets for Migrants: The Philippine Labor Brokerage State in Rodriguez’s Migrants for Export and Anna Guevarra’s Marketing Dreams,Manufacturing Heroes

Valerie Francisco

Critical Sociology

Select article: Book Review: Marketing Dreams,Manufacturing Heroes: The Transnational Labor Brokering of Filipino Workers

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Book review

First published 2011-12

Book Review: Marketing Dreams,Manufacturing Heroes: The Transnational Labor Brokering of Filipino Workers

Pilapa Esara

Gender & Society

Select article: An Arendtian perspective on responsibilized heroes: Why marketing needs a new model of heroic action

Open access

Research article

First published 2023-3

An Arendtian perspective on responsibilized heroes: Why marketing needs a new model of heroic action

Josephine Go Jefferies

Marketing Theory

Select article: Responsibilizing the Net-Zero Hero? Creation and Implications of a Tragic Subject Position

Open access

Research article

First published 2025-10

Responsibilizing the Net-Zero Hero? Creation and Implications of a Tragic Subject Position

Tom van Laer, Morgan E. Smith

Journal of Public Policy & Marketing

Select article: The (army) hero with a thousand faces: A discourse-mythological approach to theorising archetypal blending in contemporary advertising

Open access

Research article

First published 2023-3

The (army) hero with a thousand faces: A discourse-mythological approach to theorising archetypal blending in contemporary advertising

Darren Kelsey, Natalia Yannopoulou, Andrea Whittle [...]

Marketing Theory

Select article: From Communism to Capitalism

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Research article

First published 2014-2

From Communism to Capitalism

Florentina C. Andreescu

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