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Research article

First published 2024-11

Co-creation of Value and Social Marketing: Systematic Literature Review and Future Research Agenda

Vitor Azzari, Emerson Wagner Mainardes, Silveli Cristo-Andrade [...]

Journal of Creating Value

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Research article

First published 2010-11

Practices as Markets: Value Co-Creation in E-Invoicing

Oskar Korkman, Kaj Storbacka, Bo Harald

Australasian Marketing Journal

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Research article

First published 2026

Transforming Customer Experience Through Social Media Marketing and Gamification: A Pathway to Engagement and Value Co-creation

Shubhi Changani, Rakesh Kumar

Global Business Review

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Other

First published 2011-3

The nature and processes of market co-creation in triple bottom line firms: Leveraging insights from consumer culture theory and service dominant logic

Lisa Peñaloza, Jenny Mish

Marketing Theory

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Research article

First published 2021-5

Investigating the role of social media marketing on value co-creation and engagement: An empirical study in China and Hong Kong

Man Lai Cheung, Guilherme D. Pires, Philip J. Rosenberger [...]

Australasian Marketing Journal

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Other

First published 2009-12

Role of Relationship Management and Value Co-Creation in Social Marketing

Darshan Desai

Social Marketing Quarterly

Open access

Research article

First published 2025-8

Reducing Resource Expenditure in Value Co-Creation: A Path to Market Shaping

Gediminas Lipnickas, Carolin Plewa, Jodie Conduit [...]

Australasian Marketing Journal

Open access

Research article

First published 2026

Advancing conceptual clarity in marketing science: Delineating process and systems perspectives on value co-creation

Hannu Makkonen, Jaakko Aspara, Christian Grönroos [...]

Marketing Theory

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Research article

First published 2019-3

A market approach to social value co-creation: Findings and implications from “Mageires” the social restaurant

Marianna Sigala

Marketing Theory

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Other

First published 2011-9

Critical perspectives on consumers’ role as ‘producers’: Broadening the debate on value co-creation in marketing processes

Bernard Cova, Daniele Dalli, Detlev Zwick

Marketing Theory

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