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1-10 of 57 results for managing online customer communities

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Select article: Online customer communities

Retricted access

Research article

First published 2009-03

Online customer communities

Lorraine Paterson

Business Information Review

Select article: Triggers and Consequences of Awe in Online Brand Community

Open access

Research article

First published 2022-4

Triggers and Consequences of Awe in Online Brand Community

Jianbin Zhao, Zheng Li, Guobao Xiong

Sage Open

Select article: Managing customer behaviour dynamics in the multi-channel e-business environment: Enhancing customer relationship capital in the global hotel industry

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Research article

First published 2003-04

Managing customer behaviour dynamics in the multi-channel e-business environment: Enhancing customer relationship capital in the global hotel industry

Panos Louvieris, John Driver, Jan Powell-Perry

Journal of Vacation Marketing

Select article: Modelling the Effects of Social Media–based Brand Communities on Brand Trust,Brand Equity and Consumer Response

Open access

Research article

First published 2023-6

Modelling the Effects of Social Media–based Brand Communities on Brand Trust,Brand Equity and Consumer Response

Chandan A. Chavadi, Monika Sirothiya, Sindhu R. Menon [...]

Vikalpa: The Journal for Decision Makers

Select article: Biopolitical Marketing and Social Media Brand Communities

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Research article

First published 2016-9

Biopolitical Marketing and Social Media Brand Communities

Detlev Zwick, Alan Bradshaw

Theory,Culture & Society

Select article: Developing a Multi-Dimensional Measure of Hotel Brand Customers’ Online Engagement Behaviors to Capture Non-Transactional Value

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Research article

First published 2023-3

Developing a Multi-Dimensional Measure of Hotel Brand Customers’ Online Engagement Behaviors to Capture Non-Transactional Value

Hakseung Shin, Richard R. Perdue

Journal of Travel Research

Select article: Online Engagement Among Restaurant Customers: The Importance of Enhancing Flow for Social Media Users

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Research article

First published 2020-2

Online Engagement Among Restaurant Customers: The Importance of Enhancing Flow for Social Media Users

Bomin Kim, Michelle (Myongjee) Yoo, Wan Yang

Journal of Hospitality & Tourism Research

Select article: How Online Consumer Segments Differ in Long-term Marketing Effectiveness

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Research article

First published 2014-11

How Online Consumer Segments Differ in Long-term Marketing Effectiveness

Kerstin Reimer, Oliver J. Rutz, Koen Pauwels

Journal of Interactive Marketing

Select article: Responding to Online Reviews

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Research article

First published 2013-2

Responding to Online Reviews

Sun-Young Park, Jonathan P. Allen

Cornell Hospitality Quarterly

Select article: Customer-to-Customer Interactions: Broadening the Scope of Word of Mouth Research

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Research article

First published 2010-8

Customer-to-Customer Interactions: Broadening the Scope of Word of Mouth Research

Barak Libai, Ruth Bolton, Marnix S. Bügel [...]

Journal of Service Research

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