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Retricted access

Research article

First published 1997-3

From Ghetto Marketing to Social Marketing: Bringing Social Relevance to Mainstream Marketing

Alan R. Andreasen

Journal of Public Policy & Marketing

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Research article

First published 2007-7

Mainstreaming Corporate Social Responsibility: Developing Markets for Virtue

Ida E. Berger, Peggy H. Cunningham, Minette E. Drumwright

California Management Review

Open access

Research article

First published 2012-1

Bringing to Market Technological Innovation: What Distinguishes Success from Failure

Federico Frattini, Alfredo De Massis, Vittorio Chiesa [...]

International Journal of Engineering Business Management

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Research article

First published 2010-12

Into the Mainstream? Labor Market Outcomes of Mexican-Origin Workers

Renee Reichl Luthra, Roger Waldinger

International Migration Review

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Research article

First published 2016-2

Placing the distant other on the shelf: An analysis and comparison of (fair trade) coffee packages in relation to commodity fetishism

Robbe Geysmans, Lesley Hustinx

Sociological Research Online

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Research article

First published 2011-11

Welcoming People with Mental Health Problems into Mainstream Market Research

Ruth Stevenson

International Journal of Market Research

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Research article

First published 2004-7

An Analysis of Tobacco Industry Marketing to Lesbian,Gay,Bisexual,and Transgender (LGBT) Populations: Strategies for Mainstream Tobacco Control and Prevention

Perry Stevens, Lisa M. Carlson, Johanna M. Hinman

Health Promotion Practice

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Research article

First published 1991-6

The Future of the African-American Press

Stephen Lacy, James M. Stephens, Stan Soffin

News Research Journal

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Research article

First published 2012-5

Re-Thinking and Re-Tooling the Social Marketing Mix

Ross Gordon

Australasian Marketing Journal

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Other

First published 1996-02

Canals Where Rivers Used to Flow: The Role of Mediating Structures and Partnerships in Community Lending

Christie I. Baxter

Economic Development Quarterly

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