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Open access

Research article

First published 2024-3

Introduction to the Special Issue on Developing Research Methods and Metrics in Macromarketing

Julie V. Stanton, Beatriz DeQuero-Navarro, Christine Domegan [...]

Journal of Macromarketing

Retricted access

Research article

First published 2016-3

A Bayesian Network Analysis of Ethical Behavior

Ahmet Ekici, Sule Onsel Ekici

Journal of Macromarketing

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Research article

First published 1990-12

Methods of Knowledge Development in Marketing and Macromarketing

George M. Zinkhan, Marilyn Y. Jones, Sarah Gardial [...]

Journal of Macromarketing

Retricted access

Research article

First published 2016-6

Male Breadwinner Ideology and the Inclination to Establish Market Relationships

Michaela Haase, Ingrid Becker, Alexander Nill [...]

Journal of Macromarketing

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Article commentary

First published 2021-3

Macromarketing and the Systems Imperative

Ben Wooliscroft

Journal of Macromarketing

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Research article

First published 1994-12

Empirical Research in Macromarketing

Adam Finn, Shaun McQuitty

Journal of Macromarketing

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Research article

First published 2008-06

Marketing,Society,and Controversy: An Online Course from a Macromarketing Perspective

Stanley J. Shapiro

Journal of Macromarketing

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Research article

First published 1997-06

Improving Life Quality for the Destitute: Contributions from Multiple-Method Fieldwork in War-Ravaged Transition Economies

Clifford J. Shultz

Journal of Macromarketing

Open access

Research article

First published 2024-6

Using Qualitative Comparative Analysis to Identify Complex Solutions and Optimal Combinations of Conditions Influencing COVID Vaccine Acceptance: A Primer for QCA

Gregory J. Brush, Xiaoling Guo, Amabel Hunting [...]

Journal of Macromarketing

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Research article

First published 2016-3

Involvement and Detachment

Gary Sinclair

Journal of Macromarketing

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