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Retricted access

Research article

First published 1989-06

Measures of Structural Change in Macromarketing Systems

Roger A. Layton

Journal of Macromarketing

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Research article

First published 2015-9

Diversity in Marketing System Assortments

Roger A. Layton, Zhirong Duan

Journal of Macromarketing

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Research article

First published 2007-09

Marketing Systems—A Core Macromarketing Concept

Roger A. Layton

Journal of Macromarketing

Retricted access

Research article

First published 1981-03

1980 Macromarketing Seminar Abstracts

Journal of Macromarketing

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Research article

First published 2018-9

Gross National Happiness (GNH)

Gene R. Laczniak, Nicholas J. C. Santos

Journal of Macromarketing

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Research article

First published 2022-3

An Integrative Conceptual Framework of Food Certifications: Systematic Review,Research Agenda,and Macromarketing Implications

Maria Elena Latino, Angelo Corallo, Marta Menegoli [...]

Journal of Macromarketing

Free access

Research article

First published 2024-3

Meta-Analysis: Quality of Life and Marketing Systems

Alexander Krasnikov, Clifford Shultz, Ivan Solovyov [...]

Journal of Macromarketing

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Research article

First published 2025-9

Unlocking Our Potential: Collaborating with Local and Global Institutions to Advance a Macro Ethos for a More Just,Safe,Inclusive and Sustainable World

Clifford Shultz, Andres Barrios, Ihor Blystiv [...]

Journal of Macromarketing

Retricted access

Research article

First published 2004-12

Globalization and Development: An Expanded Macromarketing View

William E. Kilbourne

Journal of Macromarketing

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Research article

First published 2009-09

Effects of International Trade and Economic Development on Quality of Life

Michael R. Mullen, Patricia M. Doney, Selima Ben Mrad [...]

Journal of Macromarketing

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