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Research article

First published 2016-12

Luxury Firms in China: The Role of Design and Marketing Capabilities

Marco Bettiol, Maria Chiarvesio, Eleonora Di Maria [...]

Global Business Review

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Research article

First published 2019-11

Marketing Response Modelling: Impact of Digital Marketing for a Luxury Car Brand

Mihir Dash, Kshitiz Sharma

Journal of Creative Communications

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Research article

First published 2022-02

Willingness to Pay for Status Signals in Online Luxury Markets

Yue Yuan, Mary E. Deily, Yuliang Yao

Production and Operations Management

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Research article

First published 2021-10

Luxury consumption and the moderating role of attitude toward counterfeits: The case of an emerging market

Fariborz Rahimnia, Nazanin Hosseini Arian

Journal of General Management

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Research article

First published 2021-11

Green Advertising for the Sustainable Luxury Market

Dong Jae (Jay) Lim, Nara Youn, Hyo Jin Eom

Australasian Marketing Journal

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Research article

First published 2011-5

Trading-Up Mass-Market Goods to Luxury Products

Klaus Heine, Michel Phan

Australasian Marketing Journal

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Research article

First published 2022-12

Addressing the Cause-Related Marketing Paradox for Luxury Brands to Increase Prosocial Behavior and Well-Being

Sukhyun Kim, Kiwan Park, L. J. Shrum

Journal of Macromarketing

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Research article

First published 2019-11

Consumers’ Perceptions on Complexity and Prospects of Ethical Luxury: Qualitative Insights from Taiwan

Stelios Karatzas, Alexandros Kapoulas, Constantinos Vasilios Priporas

Australasian Marketing Journal

Open access

Research article

First published 2022-12

Managing the Challenge of Luxury Democratization: A Multicountry Analysis

Paurav Shukla, Veronica Rosendo-Rios, Sangeeta Trott [...]

Journal of International Marketing

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Research article

First published 2025-10

Exploring managerial perspectives in TikTok adoption for luxury hotel brand communication

Ka Leong Chong

Tourism and Hospitality Research

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