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Open access

Research article

First published 2025-12

Designing E-commerce Livestreams: How Product Presentation Duration Affects Sales?

Si Xie, Siddhartha Sharma, Amit Mehra

Production and Operations Management

Retricted access

Research article

First published 2026-3

Hooked on Livestreaming: What Drives Customer Repurchase Intention in E-Commerce?

Linh-Gia Ngoc Phan, Dang Quan Tri, Son-Hoang Dang [...]

Journal of Creative Communications

Retricted access

Research article

First published 2025-12

When Persuasion Is Too Persuasive: An Empirical Analysis of Product Returns in Livestream e-Commerce

Xiaojing Feng, Ying Rong, Xin Tian [...]

Production and Operations Management

Open access

Research article

First published 2025-4

Digital Emotional Bonds: How Virtual Anchor Characteristics Drive User Purchase Intention in Livestreaming E-commerce

Yiwei Zhao, Wonjun Chung

Sage Open

Retricted access

Research article

First published 2022-1

A New Livestream Retail Analytics Framework to Assess the Sales Impact of Emotional Displays

Neeraj Bharadwaj, Michel Ballings, Prasad A. Naik [...]

Journal of Marketing

Open access

Research article

First published 2023-10

The Power of Live-Streaming in Consumers’ Purchasing Decision

Md. Alamgir Hossain, Abul Kalam, Md. Nuruzzaman [...]

Sage Open

Retricted access

Research article

First published 2019-11

China’s livestreaming industry: platforms,politics,and precarity

Stuart Cunningham, David Craig, Junyi Lv

International Journal of Cultural Studies

Retricted access

Research article

First published 2024-7

Influencer Mix Strategies in Livestream Commerce: Impact on Product Sales

Xian Gu, Xiaoxi Zhang, P.K. Kannan

Journal of Marketing

Retricted access

Research article

First published 2022-9

Relational platform entrepreneurs: Live commerce and the 818 Jiazu

Isabel Fangyi Lu, Lili Wang

Global Media and China

Retricted access

Research article

First published 2024-4

Selling rural China: The construction and commodification of rurality in Chinese promotional livestreaming

Lizhen Zhao

Media,Culture & Society

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