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Articles (40)

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1-10 of 40 results for live-streaming host

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Select article: Evolutionary strategies in live-streaming e-commerce: A four-player game model analysis

Retricted access

Research article

First published 2025-7

Evolutionary strategies in live-streaming e-commerce: A four-player game model analysis

Yangchun Xiong, Baifu Chen

Human Systems Management

Select article: The Impact of Narrative Role on Consumers’ Purchase Intentions in the Agricultural Product Live Stream: A Study Based on the Theory of Perspective Taking

Open access

Research article

First published 2024-4

The Impact of Narrative Role on Consumers’ Purchase Intentions in the Agricultural Product Live Stream: A Study Based on the Theory of Perspective Taking

Tingting Chen, Xinqiao Fan, Jun Fan [...]

Sage Open

Select article: Live Streaming,Playing,and Money Spending Behaviors in eSports

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Research article

First published 2020-1

Live Streaming,Playing,and Money Spending Behaviors in eSports

Donghee Yvette Wohn, Guo Freeman

Games and Culture

Select article: Live Streaming Use and International Seller Sales Performance: An Information Economics Perspective

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Research article

First published 2024-3

Live Streaming Use and International Seller Sales Performance: An Information Economics Perspective

Ye Yu, Jason Lu Jin, Meitong Dong [...]

Journal of International Marketing

Select article: The Impact of Mukbang Live Streaming Commerce on Consumers’ Overconsumption Behavior

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Research article

First published 2023-5

The Impact of Mukbang Live Streaming Commerce on Consumers’ Overconsumption Behavior

Daisy Lee, Calvin Wan

Journal of Interactive Marketing

Select article: Immersion and Behavioral Intention in Social Media: TikTok’s ‘Travel Live Streaming’ Perspective

Open access

Research article

First published 2025-7

Immersion and Behavioral Intention in Social Media: TikTok’s ‘Travel Live Streaming’ Perspective

Huawen Shen, Yumeng Zhang, Yilin Hu

Sage Open

Select article: It’s Showtime: Live-Streaming E-commerce and Optimal Promotion Insertion Policy

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Research article

First published 2026-2

It’s Showtime: Live-Streaming E-commerce and Optimal Promotion Insertion Policy

Wenpo Huang, Wei Jiang, Xinggang Luo [...]

Production and Operations Management

Select article: Commit on Effort or Sales? Value of Commitment in Live-streaming E-commerce

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Research article

First published 2024-11

Commit on Effort or Sales? Value of Commitment in Live-streaming E-commerce

Yongbo Xiao, Jing Yu, Sean X Zhou

Production and Operations Management

Select article: IAM: An Effective and Robust Protocol for P2P Live Streaming System

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Other

First published 2009-1-1

IAM: An Effective and Robust Protocol for P2P Live Streaming System

Hongfang Guo, Yusong Lin, Zongmin Wang

International Journal of Distributed Sensor Networks

Select article: PERSEO: A system to Personalize smart Environments through Smartphones,sEnsors and media Objects

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Research article

First published 2015-11

PERSEO: A system to Personalize smart Environments through Smartphones,sEnsors and media Objects

Luca Bergesio, Ana M. Bernardos, Íñigo Marquínez [...]

Journal of Ambient Intelligence and Smart Environments

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